1. © Liquid Holdings Group, Inc. 2014

2. • Internal education
• Liquid content series
• Micro-site
• Marketing collateral
• Beta program
• Editorial briefings
• Velvet rope phase
• Press Release
• Email mktg
• Infographic 1
• Feature articles
• Trade magazine coverage
• Liquid content series
• Digital ads
• LM Video Series
• Trade magazine coverage
• Liquid content series
• Email mktg
• Infographic 2
• Digital ads
• Launch events at HF
conferences

3. © Liquid Holdings Group, Inc. 2014
Duration

4. © Liquid Holdings Group, Inc. 2014
Duration

5. © Liquid Holdings Group, Inc. 2014

6. © Liquid Holdings Group, Inc. 2014
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•
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7. © Liquid Holdings Group, Inc. 2014

8. © Liquid Holdings Group, Inc. 2014

9. © Liquid Holdings Group, Inc. 2014
Pre Launch
Editorial Briefings
Mobility 2.0 Editorial
Screen Leaks
Infographic 1
Social
Launch
Press Release
LM Collateral
LM Video Series
Feature articles
Social
Post Launch
Mobility 2.0 Editorial
Infographic 2
Press Interviews
Social
Amplify & Enrich
Drive Engagement & Build Pipeline

10. © Liquid Holdings Group, Inc. 2014

11. © Liquid Holdings Group, Inc. 2014

12. © Liquid Holdings Group, Inc. 2014

13. © Liquid Holdings Group, Inc. 2014
Pre Launch
Velvet Rope Phase
Launch
Digital Ad Campaign
Sponsored Emails
Post Launch
Digital Ad Campaign
Sponsored Emails
Amplify & Enrich
Drive Engagement & Build PipelineDrive Engagement & Build Pipeline

14. © Liquid Holdings Group, Inc. 2014

15. © Liquid Holdings Group, Inc. 2014
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•

16. © Liquid Holdings Group, Inc. 2014

17. © Liquid Holdings Group, Inc. 2014

18. © Liquid Holdings Group, Inc. 2014

19. © Liquid Holdings Group, Inc. 2014
Launch
Online Launch Event
Regional Liquid
Launch Events
Post Launch
Launch Events at
HF Conferences
Amplify & Enrich
Build Awareness, Buzz & Pipeline

22. © Liquid Holdings Group, Inc 2013