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Social Media and Millennials
For Millennials, Social Media is integral to their lives Social networks are more popular than email Time spent on these sites are growing 3X faster than overall time on the Internet More than 2/3 of the world’s online population now visits social networking and blogging sites.  - The Nielsen Company
Top Social Networking Sites Data March 2009 from wikipedia.org
Don’t forget Twitter Twitter is the third largest social network with roughly 6 million monthly visitors and the number of monthly visits at 55 million.* (Growing at + 1000%) * Estimate, Compete.com February, 2009
Number of Hours of Television watched a week Millennials watch less television on the actual television compared to other age groups. They are watching television shows on the internet and social media sites such as YouTube and Hulu Data from Deloitte .com
Prime Time is not a “thing” any more. ,[object Object],[object Object]
Top 5 YouTube Videos of all time Avril Lavigne - “Girlfriend”  (Music Video) From YouTube.com VIDEO VIEWS Avril Lavigne - “Girlfriend“ (Music Video) 117,109,652 Evolution of Dance 115,676,810 Lezberado: Revenge Fantasies 92,989,872 Chris Brown - “ With You”  (Music Video) 90,034,707 Charlie bit my Finger- again! 86,268,897 Rihanna - “Don’t Stop the Music”  (Music Video) 84,585,275
In short, Millennials use social networking sites to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Navy, for example
Teens visit the site to both get the real story, and to find out what made the moms on the site say “yes” to their child joining the Navy
The power of the Social Network “ 1.5 million. That’s how many people have now donated to Obama. No one has ever come close to this in history. And it was done by the Internet, destroying the power of major donors to control a candidate, empowering so many to make a difference and altering the face of campaign finance for ever. “ -Andrew Sullivan,  The Atlantic , May 6, 2008
Civic Mindedness
They see themselves as part of the system ,[object Object],[object Object],Center for American Progress, National Election Survey, May 2008, Ypulse.com
Want to participate ,[object Object],[object Object],[object Object],Mimi Hall,  Economy Inspires Public Service , USA Today, March 9, 2009.
Want to lead a “good” life. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Much like the GI generation
Want to keep contributing ,[object Object],[object Object]
So what happens when an optimistic, idealistic, civic-minded, connected, helicopter-parent supported, high-esteem generation meets the Great Recession?
Source: BusinessWeek 2007 article “Invasion of the Helicopter Parents”  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Great Recession Detroit Free Press, 3/20/2009 US Bureau of Labor Statistics, By A Thread. The New Experience of America’s Middle Class,  Demos, 2007.
The Great Recession ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Demos,  The Economic State Of Young America,  Spring 2008.
So what happens? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Something to think about ,[object Object],[object Object],[object Object],[object Object],[object Object]
Four Additional Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implications: How to manage millennials
Be their leader, in a role model kind of way ,[object Object]
Be accessible and communicative ,[object Object]
Treat them like professionals rather than subordinates ,[object Object]
Provide clarity and give specific instructions ,[object Object]
Provide experiential and interactive learning. ,[object Object]
Make the most of team spirit ,[object Object]
Clearly explain your organization’s evaluation process and expectations ,[object Object]
Offer new challenges and a path to growth ,[object Object],2008 cpa2biz.com, article : “Understanding the millennial Workforce”
Help them achieve work-life balance ,[object Object]
Remember their social network has been their lifeline ,[object Object]
One More Suggestion: ,[object Object]
[object Object]
If you’d like to reach me: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Teh Millennials Part II

  • 1. Social Media and Millennials
  • 2. For Millennials, Social Media is integral to their lives Social networks are more popular than email Time spent on these sites are growing 3X faster than overall time on the Internet More than 2/3 of the world’s online population now visits social networking and blogging sites. - The Nielsen Company
  • 3. Top Social Networking Sites Data March 2009 from wikipedia.org
  • 4. Don’t forget Twitter Twitter is the third largest social network with roughly 6 million monthly visitors and the number of monthly visits at 55 million.* (Growing at + 1000%) * Estimate, Compete.com February, 2009
  • 5. Number of Hours of Television watched a week Millennials watch less television on the actual television compared to other age groups. They are watching television shows on the internet and social media sites such as YouTube and Hulu Data from Deloitte .com
  • 6.
  • 7. Top 5 YouTube Videos of all time Avril Lavigne - “Girlfriend” (Music Video) From YouTube.com VIDEO VIEWS Avril Lavigne - “Girlfriend“ (Music Video) 117,109,652 Evolution of Dance 115,676,810 Lezberado: Revenge Fantasies 92,989,872 Chris Brown - “ With You” (Music Video) 90,034,707 Charlie bit my Finger- again! 86,268,897 Rihanna - “Don’t Stop the Music” (Music Video) 84,585,275
  • 8.
  • 9. The Navy, for example
  • 10. Teens visit the site to both get the real story, and to find out what made the moms on the site say “yes” to their child joining the Navy
  • 11. The power of the Social Network “ 1.5 million. That’s how many people have now donated to Obama. No one has ever come close to this in history. And it was done by the Internet, destroying the power of major donors to control a candidate, empowering so many to make a difference and altering the face of campaign finance for ever. “ -Andrew Sullivan, The Atlantic , May 6, 2008
  • 13.
  • 14.
  • 15.
  • 16. Much like the GI generation
  • 17.
  • 18. So what happens when an optimistic, idealistic, civic-minded, connected, helicopter-parent supported, high-esteem generation meets the Great Recession?
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Implications: How to manage millennials
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.