The job market is evolving and the need for a different set of skills will be mandatory tomorrow. Nobody can stand on the sideline and wait for their digital aptitude to resolve by itself.

1. 8 COMPETENCIES
FOR YOUR DIGITAL FUTURE

2. The job market is evolving and the
need for a different set of skills will
be mandatory tomorrow. Nobody
can stand on the sideline and wait
for their digital aptitude to resolve
by itself.
Furthermore, thinking that this is
something temporary that will
change with the next generations is
a dead end. Youngsters are not
always more digitally competent
that the rest. We need implication
from schools and universities, but
foremost from companies and
individuals.
You will find here 8 essential
competencies for your digital
future. Consider them your
passport to a better job and life.

3. OPENNESS TO NOVELTY
It refers to the potential to be
responsive when facing
changes and undefined
environment, being able to
efficiently integrate them
within own responsibilities.
People with this competency
seek new solutions and
outcomes out their zone of
familiarity. As individuals, we
usually resist change. The
future urges us to embrace it.

4. SOCIAL NETWORK IMPACT
Social networking is a tool
used by people all around the
world. It has created new
levels of influence for
everybody. This competency
refers to the potential to create
smart networks through
innovative contents and
formulas, aimed at widening
business and client frontiers.
Social media create brand
ambassadors. Having influence
in this environment is a great
added value.

5. ETHICAL BRANDING
Brands need to assess the
importance of ethics. The
consumer needs to know what
you know about them.
Furthermore, they must be told
exactly how they intend to use
the information. If they don’t
like what they see, they need a
fair and easy way to opt out.
The ethical branding
competency refers to the
potential to generate a positive
and professional image as a
company ambassador in all of
its areas.

6. DIVERSITY
Intuitively, we are aware that
diversity matters. It’s also
increasingly clear that it makes
sense in purely business terms.
Having this competency refers
to the potential to work
smoothly within multicultural
and diverse skilled teams,
promoting a respectful
environment towards
individual differences and
opinions as a way to achieve
the best results.

7. DEALING WITH AMBIGUITY
Ambiguity is a powerful
stressor. Things and decision
making are more complex and
complicated under ambiguous
circumstances.
This competence appeals to
the potential to act and self-
regulate when dealing with
scenarios where there are no
clear solutions, methodology
or paths.

8. BRAVERY
‘That’s how things are done
here’ is a dangerous sentence.
Behind that affirmation we can
find pernicious habits, and
obstacles to innovation.
The competency ‘bravery’
refers to the potential to act
courageously and with
conviction, breaking habits for
the greater good whenever
necessary.

9. DIVERGENT APPROACH
Closely related to ‘bravery’,
this competency refers to the
potential to think “outside of
the box” and generate
transgressive ideas and
solutions that assures
innovation and change. It’s all
about creativity and new ways
of thinking in the digital future.

10. WIKILEARNING
New challenges demand new
ways of learning and adapting
to circumstances.
‘Wikilearning’ refers to the
potential to self-learn and
construct one's knowledge
using available means
(including digital channels) and
being able to connect bits of
knowledge from different
sources.