1. DRY Soda
2011 Demo Activity

2. Southern Pacific
July - December ’11
Region
# of
Demo
s
# of 4-
packs
Sold
Average Sales of
4-packs per
Demo
People
Sampled
Sales to #
Sampled
Ratio
SP 97 N/A N/A N/A N/A
Whole Foods
Ralphs BevMo

3. Northwest
August- October ’11
Region
# of
Demos
# of 4-
packs
Sold
Average
Sales of
4-packs
per Demo
People
Sample
d
Sales to
#Sample
d Ratio
NW N/A N/A N/A N/A N/A
SafewayTown & Country

4. Denver, CO
December 2011
52 Demos in King Soopers!!
Our demo
specialists
loved
educating
customers
on DRY!

5. Northern California
July & December ’11
Whole Foods
BevMo

6. Salt Lake City, UT
December’11
Region # of Demos
# of 4-packs
Sold
Average Sales of
4-packs per
Demo
People
Sampled
Sales to #
Sampled
Ratio
SLC N/A N/A N/A N/A N/A

7. Special Events!!
San Diego Museum
July 21st Unique L.A
July 30th-31st
Plate by Plate
August 6th

8. Special Events!!
Sogno del Fiore
August 20th
DRY Soda Truck Tour
November 19th