An Integrated Marketing Platform provides business owners & marketers a great way to launch and run cost-effective marketing campaigns across various digital channels. This slide deck will provide great insight into why exactly an Integrated Marketing Platform provides real value to small & medium businesses in today's social media dominated environment

1. 7 Reasons why an Integrated
Marketing Platform makes
sense
Copyright: Canvass 2013-2016

2. An Integrated Marketing Platform is a
web-based platform that helps a
business owner/marketer
◦ Create, launch and manage multiple
marketing campaigns from a single
dashboard
◦ Track the performance of all these
marketing campaigns
Copyright: Canvass 2013-2016

3. The case for an Integrated
Marketing Platform
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4. 1. Maximize value from your
current and new customers
Run
Marketing
campaigns Run Marketing
campaigns on:
Website
Get new Email
customers
Existing Increase
Loyal Brand
from
Engagement
Referrals Customer Social Media
SMS
& more
Up-sell to
Loyal
Customers
Copyright: Canvass 2013-2016

5. 2. Manage all your customers at
one place
Source: rezdy
Copyright: Canvass 2013-2016

6. 78% Marketers cite a lack of trust in
customer data which prevents them from
leveraging personalization, customer
segmentation, and customer profiling.
Chief Causes:
1. Customer duplication
2. Tracking customers responses
3. Cannot manage lists across so many tools
Source: Aberdeen
Copyright: Canvass 2013-2016

7.  Handling customer lists across various platforms
can be a nightmare, keeping track of who had
what communication with which customer, etc.
 By managing lists at one place, a business owner
can resolve control, co-ordination &
communication problems significantly
Copyright: Canvass 2013-2016

8. 3. Secure your brand
reputation
Managing multiple campaigns and entire web
presence from a single platform greatly
increases
1. Efficiency in managing your online
reputation
2. Effectiveness
3. Makes the entire process scalable & fun
Copyright: Canvass 2013-2016

9. 4. Measure your marketing
outcome
68% marketers consider the ability to
track where leads have come from an
important aspect of the lead generation
process
Source: Chief Marketer
Copyright: Canvass 2013-2016

10. 4. Measure your marketing
outcome
68% marketers consider the ability to
track where leads have come from an
important aspect of the lead generation
process
An Integrated Marketing Platform makes it
easy for you to analyze which marketing
channels work and which do not
Source: Chief Marketer
Copyright: Canvass 2013-2016

11. Integrated Marketing platform provides a
multi-perspective visibility into your
marketing effectiveness
Source: Emjay
Mobile
Copyright: Canvass 2013-2016

12. 5. Reduce your Cognitive
Stress
Learn to use a single platform and
reuse that learning for launching
multiple marketing campaigns
An easy to use, web based marketing
platform generally does not need any IT
requirements and is very quick to get
started
Copyright: Canvass 2013-2016

13. Time saved is Money earned!
Source: inc.com
Copyright: Canvass 2013-2016

14. 6. Shrink your Marketing
costs
An Integrated Marketing Platform is
typically easy to use and reduces the
need to have marketing and IT experts
on your team
The quick ability to track performance
of campaigns significantly increases
your ROI
Copyright: Canvass 2013-2016

15. 7. Leverage Marketing expertise
& latest trends
Experiment with various types of
marketing campaigns without any
incremental cost
Benefit from the expertise provided by
intelligent automated notifications from
the platform
Copyright: Canvass 2013-2016

16. An Integrated Marketing
Platform will help you acquire
new customers quickly and
retain existing customers easily!
Copyright: Canvass 2013-2016

17. Are you a business owner or marketer
who wants to grow business? Contact us
today
Ankur Nandu
COO, Canvass Inc.
ankur@canvass.in
http://www.linkedin.com/in/ankurnan
du
Canvass All-in-one Marketing
Software
Copyright: Canvass 2013-2016