1. University Pages
Brett Walters
Office of Alumni Affairs

2. • Classic Silicon Valley success story
• Started out in the living room of co-founder
Reid Hoffman in 2002
2003
4500
professionals

3. “The world’s largest professional network.”
2013
+
259M
professionals

4. groups
launched
2004
+
60K
college and university
alumni groups

5. companies
launched
2010
3M+
Company pages

6. influencers
launched
2012
300+
Influencers

7. University Pages
• Mission: “to give schools a prime destination
on LinkedIn, ultimately benefiting not only
them but also their key constituencies.”

8. Engineering
Marketing
Product
Human Resources
Other departments
2013
+
4800
employees

9. University Vertical
Engineering
Marketing
Product
Human Resources
Other departments
2013
+
40
Team members

11. • Alumni Search

14. Criteria for Notable Alumni
– Number of Connections
– Number of invites
– Ranking/analysis of their company
– Title
– Status as LinkedIn Influencer
– Profile completeness
– Wikipedia or other web presences

19. The not so good
• Spam problems
• Lack of analytics / what is the ROI?
• Another mouth to feed

20. The good
• Outstanding search esp. for career
• Messaging platform with promise
• Connects students and alums around clear
outcomes (jobs and internships)