A recent study found that over 90% of 18-24 year olds said they would trust health information they found on social media. Let’s face the facts: we live in a digitally connected society where social apps replace traditional communication. Actively engaging on social media tells your patients you care, that you’re listening, and that you want to be involved in their health. Here are six ways you can use social media tools to engage your patients.

1. Six Way to Engage your Patients
Using Social Media

2. Innovative Engagement
“A recent study found
that over 90% of 18-24
year olds said they would
trust health information
they found on social
media.”
Let’s face the facts: we live in a digitally
connected society where social apps
replace traditional communication.
Actively engaging on social media tells
your patients you care, that you’re
listening, and that you want to be
involved in their health.
Here are six ways you can use social
media tools to engage your patients:

3. 1
Make it easy for people
to connect with you.
By ‘make it easy’ we mean impossible to
miss. Include your social icons on all
digital communications and websites.
Every piece of communication should
serve as an invitation to learn more.

4. Encourage participation.
Feedback is beneficial to both the
provider and the patient. Give your
followers ways to contribute to the
conversation. Ask for ‘likes’ or
‘shares’ to find the most relevant
topics.
Share your content across multiple
platforms to make the most out of
each engagement.
2

5. Start conversations
by asking questions.
Try to ask questions that offer insight
while also providing valuable
information. This can be tricky for
healthcare professionals, but keep
them open-ended, positive and
relevant.
3

6. Increase your
trustworthiness index:
Answer questions.
Let your audience know you’re
paying attention. Weigh in on
important conversations and
answer questions where able.
Keep current with industry topics
and engage to become an
expert in the field.
4

7. Check the pulse of
your social media on
a regular basis.
Someone in your practice should
always be monitoring and responding to
any interactions. Social listening is a
great way to see what people are
saying about you, the industry, and your
competitors.
5

8. Show your
personality.
Humanize your “brand”. Add
photos, show off new technology,
or office renovations. Audience
will have more meaningful
connections with human
elements.
6

9. Not sure where to start?
Need content ideas?
Cardinal Web Solutions’ team
of digital strategists can help
put your practice in a position
to reach the right target with
the right message at exactly
the right time.