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Feel:
• Uncertain
• Out of my comfort zone
• Lucky
• Regretful
Say:
• “Would have done a non-research
or lab-related internship during
school”
• “Underestimated how competitive
[jobs] would be.”
• “Completely new process”
• “Lot of resources available but I
didn't take advantage of them”
• “Degree was an asset”
• “Grad degree increased job
prospects”
• “Having a degree … didn't help in
terms of applicable skills”
• “Made a compromise with myself”
• “Got lucky"
Think:
• Don’t need to seek help
• My education will be enough
– don’t need to seek out
specific skills
• Won’t get exactly what I
want right away
• More education will look
good to employers
Problem Statement:
An environmentally-focused, masters-degree-holding, socially-
conscious, introverted, young woman needs a way to be
competitive for an entry-level job because formal education
often does not provide applicable job-applicable skills.

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Empathy Map and Problem Statement

  • 1. Feel: • Uncertain • Out of my comfort zone • Lucky • Regretful Say: • “Would have done a non-research or lab-related internship during school” • “Underestimated how competitive [jobs] would be.” • “Completely new process” • “Lot of resources available but I didn't take advantage of them” • “Degree was an asset” • “Grad degree increased job prospects” • “Having a degree … didn't help in terms of applicable skills” • “Made a compromise with myself” • “Got lucky" Think: • Don’t need to seek help • My education will be enough – don’t need to seek out specific skills • Won’t get exactly what I want right away • More education will look good to employers Problem Statement: An environmentally-focused, masters-degree-holding, socially- conscious, introverted, young woman needs a way to be competitive for an entry-level job because formal education often does not provide applicable job-applicable skills.