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Economic
Theories
Related to
Business
Chapter 3
2
Theory of the Firm
AE 11 – Mrs. Cruz
• It consists of a number of economic theories that
explain and predict the nature of the firm,
company, or corporation, including its existence,
behavior, structure and relationship to the
market.
3
The theory of the firm aims to
answer the following:
ADD A FOOTER
• Existence – Why do firms emerge? Why are
not all transactions in the economy mediated
over the market?
• Boundaries – Why is the boundary between
firms and the market located exactly there
with relation to size and output variety?
Which transactions are performed internally
and which are negotiated on the market?
4
The theory of the firm aims to
answer the following:
ADD A FOOTER
• Organization – Why are firms structured in such
a specific way, for example as to hierarchy or
decentralization? What is the interplay of formal
and informal relationships?
• Heterogeneity of firm actions/performances –
What drives different actions and performances
of firms?
• Evidence – What tests are there for respective
theories of firm?
5
Thoughts to Ponder:
ADD A FOOTER
Why do you think firms
need to engage in a long
term contract with their
employees and suppliers?
6
Adolf Berle
and Gardiner
Means
ADD A FOOTER
The Modern Corporation and Private
Property
“All powers granted to
a corporation are
necessarily and at all
times exercisable only
for the ratable benefit of
all the shareholders.”
7
Ronald
Coase
ADD A FOOTER
Transaction Cost Theory
People begin to organize their
production in firms when the
transaction cost of
coordinating production
through the market exchange,
given imperfect information,
is greater than within the firm.
8
ADD A FOOTER
9
Reasons why firms might arise:
ADD A FOOTER
• If some people prefer to work under direction
and are prepared to pay for the privilege
• If some people prefer to direct others and are
prepared to pay for this
• If purchasers prefer goods produced by firms
10
Managerial Theories
ADD A FOOTER
• It suggests that managers would seek to maximize
their own utility and consider the implications of this
for firm behavior in contrast to the profit maximizing
case.
• It suggests that managers’ interests are best served by
maximizing sales after achieving a minimum level of
profit which satisfies the shareholders.
• Principal-Agent Analysis
11
Behavioral Approach
ADD A FOOTER
• People possess limited cognitive ability and so can
exercise only “bounded rationality” when making
decisions in complex, uncertain situations.”
• Firms cannot be regarded as monolith because different
individuals and groups within it have their own
aspirations and conflicting interests, and that the firm
behavior is the weighted outcome of these conflicts.
12
Team Production
ADD A FOOTER
• The firm emerges because extra output is
provided by team production, but that the
success of this depends on being able to manage
the team so that metering problems and attended
shirking can be overcome, by estimating
marginal productivity by observing or specifying
input behavior.
13
Asset Specificity
ADD A FOOTER
• Assets are specific to each other such that their
value is much less in a second-best use.
14
Efficiency Wage Model
ADD A FOOTER
• Wage rents as an addition to monitoring, since this
gives employees an incentive not to shirk, given a
certain probability of detection and the consequence of
being fired.
• It suggests promotion incentives within the firm as an
alternative to morale-damaging monitoring, where
promotion is based on objectively measurable
performance.
15
Gift Exchange Model of
Reciprocity
ADD A FOOTER
• Employers offer wages unrelated to variations in
output and above the market level, and workers
have developed a concern for each other’s
welfare such that all put in effort above the
minimum required , but the more able workers
are not rewarded for their extra productivity:
again, size here depends not on rationality or
efficiency but on social factors.
16
Property Rights Approach
ADD A FOOTER
• Also known as the Grossman-Hart-Moore Theory
• If contracts cannot specify what is to be done given
every possible contingency, then property rights
matter.
Thank You!

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Economic Theories Related to Business-Part 1.pptx

  • 2. 2 Theory of the Firm AE 11 – Mrs. Cruz • It consists of a number of economic theories that explain and predict the nature of the firm, company, or corporation, including its existence, behavior, structure and relationship to the market.
  • 3. 3 The theory of the firm aims to answer the following: ADD A FOOTER • Existence – Why do firms emerge? Why are not all transactions in the economy mediated over the market? • Boundaries – Why is the boundary between firms and the market located exactly there with relation to size and output variety? Which transactions are performed internally and which are negotiated on the market?
  • 4. 4 The theory of the firm aims to answer the following: ADD A FOOTER • Organization – Why are firms structured in such a specific way, for example as to hierarchy or decentralization? What is the interplay of formal and informal relationships? • Heterogeneity of firm actions/performances – What drives different actions and performances of firms? • Evidence – What tests are there for respective theories of firm?
  • 5. 5 Thoughts to Ponder: ADD A FOOTER Why do you think firms need to engage in a long term contract with their employees and suppliers?
  • 6. 6 Adolf Berle and Gardiner Means ADD A FOOTER The Modern Corporation and Private Property “All powers granted to a corporation are necessarily and at all times exercisable only for the ratable benefit of all the shareholders.”
  • 7. 7 Ronald Coase ADD A FOOTER Transaction Cost Theory People begin to organize their production in firms when the transaction cost of coordinating production through the market exchange, given imperfect information, is greater than within the firm.
  • 9. 9 Reasons why firms might arise: ADD A FOOTER • If some people prefer to work under direction and are prepared to pay for the privilege • If some people prefer to direct others and are prepared to pay for this • If purchasers prefer goods produced by firms
  • 10. 10 Managerial Theories ADD A FOOTER • It suggests that managers would seek to maximize their own utility and consider the implications of this for firm behavior in contrast to the profit maximizing case. • It suggests that managers’ interests are best served by maximizing sales after achieving a minimum level of profit which satisfies the shareholders. • Principal-Agent Analysis
  • 11. 11 Behavioral Approach ADD A FOOTER • People possess limited cognitive ability and so can exercise only “bounded rationality” when making decisions in complex, uncertain situations.” • Firms cannot be regarded as monolith because different individuals and groups within it have their own aspirations and conflicting interests, and that the firm behavior is the weighted outcome of these conflicts.
  • 12. 12 Team Production ADD A FOOTER • The firm emerges because extra output is provided by team production, but that the success of this depends on being able to manage the team so that metering problems and attended shirking can be overcome, by estimating marginal productivity by observing or specifying input behavior.
  • 13. 13 Asset Specificity ADD A FOOTER • Assets are specific to each other such that their value is much less in a second-best use.
  • 14. 14 Efficiency Wage Model ADD A FOOTER • Wage rents as an addition to monitoring, since this gives employees an incentive not to shirk, given a certain probability of detection and the consequence of being fired. • It suggests promotion incentives within the firm as an alternative to morale-damaging monitoring, where promotion is based on objectively measurable performance.
  • 15. 15 Gift Exchange Model of Reciprocity ADD A FOOTER • Employers offer wages unrelated to variations in output and above the market level, and workers have developed a concern for each other’s welfare such that all put in effort above the minimum required , but the more able workers are not rewarded for their extra productivity: again, size here depends not on rationality or efficiency but on social factors.
  • 16. 16 Property Rights Approach ADD A FOOTER • Also known as the Grossman-Hart-Moore Theory • If contracts cannot specify what is to be done given every possible contingency, then property rights matter.