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Google Tag Manager
Pdf Download Tracking
@Carmen_Baxter - Online Marketing
Using Event Listeners
There are four different types of event
listeners you can create:
- Click listener
- Link Click list...
What is a Listener?
A listener is a function which operates in the
background. When creating the listener, you tell
what o...
Creating the Tag
@Carmen_Baxter - Online Marketing
Creating the Rule
@Carmen_Baxter - Online Marketing
Testing
@Carmen_Baxter - Online Marketing
Testing
@Carmen_Baxter - Online Marketing
Tracking in Analytics
@Carmen_Baxter - Online Marketing
Tracking in Analytics
@Carmen_Baxter - Online Marketing
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Pdf Download Tracking with Google Tag Manager

Setting up a tag using event listeners on google tag manager for pdf download tracking.

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Pdf Download Tracking with Google Tag Manager

  1. 1. Google Tag Manager Pdf Download Tracking @Carmen_Baxter - Online Marketing
  2. 2. Using Event Listeners There are four different types of event listeners you can create: - Click listener - Link Click listener - Timer listener - Form Submit listener @Carmen_Baxter - Online Marketing
  3. 3. What is a Listener? A listener is a function which operates in the background. When creating the listener, you tell what operations it should wait for, and once these operations take place, the listener activates and fires any code within. In this case it generates the code: gtm.linkClick @Carmen_Baxter - Online Marketing
  4. 4. Creating the Tag @Carmen_Baxter - Online Marketing
  5. 5. Creating the Rule @Carmen_Baxter - Online Marketing
  6. 6. Testing @Carmen_Baxter - Online Marketing
  7. 7. Testing @Carmen_Baxter - Online Marketing
  8. 8. Tracking in Analytics @Carmen_Baxter - Online Marketing
  9. 9. Tracking in Analytics @Carmen_Baxter - Online Marketing

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