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Drive Traffic & Leads with Social Media for Apartment Marketing
- 2. Apartment Finder is three powerful platforms Supporting three effective marketing strategies… We are taking everything we’ve learned at Apartment Finder about how to effectively connect shoppers with apartment communities -- and deploying this with your social media strategy to connect and engage with residents
- 4. 71% are 18 to 54 years old – Ideal Apartment Demographic
- 5. According to The Nielsen Company, global time spent on social networking sites is up 82% year over year (led by Facebook & Twitter)
- 6. Unique visitors to Facebook alone is now comparable to the major search engines . . .
- 7. The way users get content from the web changed this year . . . Google Web A vast database of searchable information with content returns based on algorithms and technology that feed off of search criteria Social Web Developed personal news feeds of content from people we know, trust, or believe have something important to say or share about a topic of interest to us…facilitated by a series of platforms that allow people to connect and share information – creating an entirely new, contact-based search dynamic Content vs. Contact search
- 8. And examples of contact searching: Recipes Retail bargains Restaurants Best Pizza Coffee Spots Medical Advice Movie Reviews Wine Favs Auto Recommendations Events Notification Sports Tix Decorating Tips Coupons
- 9. Keep residents & Find new residents --NCI White Paper Start somewhere and build Your social media strategy. Be patient, it takes time. When asked which factors would contribute to renewing a lease or referring a friend: Renew Refer Prompt attention to maintenance 79% 76% Attractiveness of grounds 71% 73% Politeness of management staff 69% 74% Friendly relations w/ other residents 61% 51% Friendship with other residents 47% 41% Personal relationships with staff 31% 32%
- 10. Content Marketing System for Driving Web Traffic . . . Uncovering the Secret of Social Media Content Marketing . . . Users log on social media platforms, which drive them to various blogs and websites via content links, resulting in increased visits.
- 12. Apartment Finder’s social media marketing program drove our web traffic, search results, and keyword performance
- 19. Social Networking and Content Marketing for apartment communities Content Management <> Network Creation & Maintenance <> Reporting & Analytics Taking it to the next level . . .
- 20. We start by building a blog website for your community, or a network of community blogs for your property management company blog.YourCommunity.ManagementCo.com YourCommunity.myaptportal.com Blog.YourCommunity.com
- 21. A Facebook Fan page & Profile are created for each community, and content from the blog website is streamed into the page
- 23. A Twitter account is established, and “tweets” are created with content headlines & links to the blog website
- 24. We will source and place content from several “buckets” for variety and relevance
- 26. SEO techniques applied to your content marketing campaign to optimize your site for Google’s spider – what are people searching? <p>Welcome to our <a href="http:// thereserve1 .community-sherpal.com/" title="Online Community for The Reserve in Duluth Georgia ">The Reserve1</a> in Duluth, Georgia! If you'd like to be part of the <a href="http:// thereserve 1.community-sherpal.com/forum/" title="Forum and Message Board for The Reserve Keyword tags + Appropriate, Fresh, Relevant Content + A Strong Linking Strategy = the most effective SEO formula!
- 30. Your resident posts and comments will be monitored & alerts provided:
- 33. Apartment Finder is three powerful platforms… Supporting three effective marketing strategies… We are taking everything we’ve learned at Apartment Finder about how to effectively connect shoppers with apartment communities -- and deploying this with your social media strategy to connect and engage with residents
Notes de l'éditeur
- All in all, Apartment Finder has continued to lead the way in innovation, and we now offer three very powerful platforms (the Apartment Finder magazine, the Apartment Finder web site, and CommunitySherpa) supporting three very effective marketing strategies (Integrated Media, Internet Media, and Social Media).
- You’d pretty much have to be living under a rock not to realize how social media has exploded around us in the last couple of years . . . It’s not just your teenager on MySpace anymore!
- Traffic and unique visitors to social networking sites continues to increase consistently.
- In order to implement, we looked what should be the steps of a social media marketing plan (read slide bullets)
- We established an Apartment Finder blog with interesting articles and industry-related information; we created an Apartment Finder Twitter account into which we stream much of this information and; and we encourage our employees to participate in their own individual and market Facebook pages and Twitter conversations.
- We saw substantial lift to our website, even prior to our website redesign in January 2010
- When people are searching for apartment communities on the web, they enter a wide variety of words and phrases that don’t necessarily align with the keywords found on a static website which doesn’t change much (Lincoln apartments, area of town, etc.). But for communities that practice good blogging on social media, there are always fresh keywords and phrases for the google spider to locate and return. When you create lots of content . . . fresh, high quality, relevant content like we do . . . and it’s well written, tagged, linked and consistent in topic . . . Communities find their websites getting into lots of relevant search streams. Apartment shoppers find these communities as they’re most actively searching – not for “Tulsa apartments”, or “Epoch apartment communities”, but for specific information that best informs them as they are looking for an apartment.
- Bainbridge is an early CommunitySherpa customer and has experienced solid results in both connecting with residents and driving traffic to their websites.
- The impact to web traffic and to the bottom line has been substantial!
- And Bainbridge personnel have made a commitment to being actively involved.
- Last but not least, we created a service to help our customers manage their social media market efforts through content management, network creation and maintenance, and reporting analytics. CommunitySherpa was born! Why Sherpa? Because our goal is to do the “heavy lifting” for you so that you can concentrate on engagement!
- We will create and manage a blog for your community, or network of blogs for your property management company. This is a content-driven, interactive website that allows two-way communication with the members of your site. It’s “the brain” of your CommunitySherpa platform.
- We’ll also create a Facebook Fan page and Profile, and stream information into these pages
- It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
- SEO techniques will be applied to each page and text element to optimize effectiveness on Google’s spider, increasing your reach;
- Your program will be meticulously guided by the social media marketing plan developed with the Digital Sherpa Operations team at NCI. (read bullets)
- And we’ll help you promote your new social platforms to your residents and prospects. (read bullets)
- So that you can measure ROI, we’ll deliver a report on activity and results every month, to include (read bullets)
- There are also some important details to know . . . (read bullets)
- All in all, Apartment Finder has continued to lead the way in innovation, and we now offer three very powerful platforms (the Apartment Finder magazine, the Apartment Finder web site, and CommunitySherpa) supporting three very effective marketing strategies (Integrated Media, Internet Media, and Social Media).