2. Presentation Writing
Write for:
Live presentation – not for reading
the Presenter – ways to make it a great
presentation
Live Audience
WHAT IS THE CENTRAL POINT? What should
the audience take away?
Elevator Speech
4. Think 3
Beginning – Intro and set up.
Middle – What we are here
for? Tell the story.
End – Wrap Up & Resolution
- Satisfying Conclusion and
Call to Action.
5. Think 3
Powerful – Your story is a
strong story.
Persuasive- Draw the reader
from one point to the next as
you make your case.
Positive- give a good feeling.
6. Think 3
Give 3 Main Points or Less
1. More impactful.
2. Listeners won’t take in anymore.
3. Allows you to fully develop your
messages.
7. Think 3: Logos, Pathos,
Ethos
Aristotle’s modes of persuasion.
Define speaker appeal to an audience.
1. Logos: Logical Appeal
2. Pathos: Emotional Appeal
3. Ethos: Ethical Appeal
8. Logos
I have facts.
I have examples, testimonials and stories.
I tie all the facets of my substantive delivery
together.
9. Pathos
1. I convey the emotional resonance of my
message.
2. I bring a personal warmth to my message
3. I believe in what I am saying.
4. I am dynamic and move people to where I want
them to be.
10. Ethos
I am ethical, reasoned, experienced &
credible.
I am an authority on this subject area.
11. Writing for My Audience
Who is my audience?
What does my audience want/need to hear?
How can my audience think with me though the
presentation? What can I do to engage people in
my ideas?
Visual Appeal
AS FEW WORDS AS POSSIBLE.
12. Writing for the Environment
Setting
Time
Most appropriate visual medium
13. Writing My Presentation
What new info do I have to
share?
What do I need/want to say?
Is there a reason for each
sentence?
Am I remembering who my
audience is?
14. Writing My Presentation
cont.
Am I keeping it interesting?
Am I staying positive?
Am I illustrating my points in the best way
possible?
Are my words concise?
If the audience walks away with one idea, what is
it?
