Have you heard of the term EAT when it comes to SEO? Although today is National Taco Day, we're not talking about eating tacos. E.A.T. stands for expertise, authoritativeness, and trustworthiness. It comes from Google's Search Quality Rater guidelines and it is a factor that Google uses to evaluate the overall quality of a web page, which eventually determines how high you rank on search engines. Are you applying E.A.T. to the content on your website?
