TRAININGWORKSHOPS
2016
EDITION

EGNITE is about kindling passion and creativity in the
workplace. We focus on changing mindsets, attitudes
and behaviors, inspiring your employees to become
the best they can be.
Our highly interactive workshops are designed to be
inspiring journeys of discoveries, igniting passion in
the workplace. Through experiential learning they
enhance creativity and stimulate participants to think
in innovative ways. Always engaging, they empower
participants to apply their skills from an intuitive
level.
And none of our workshops are off-the-shelf affairs.
They will be customized to ensure they fulfill your
unique needs and issues.
INSPIREDPASSION.

"The re-ignite of passion."
"Reminded us what we are working for.
"Engaging activities help my understanding and help me
remember the key things I learnt."
What Participants are saying...
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2014
CURRENTWORKSHOPS

Business Communications Series
Engaging Presentations
The Excellent Presenter
Persuasive Business Writing
Productive Business Meetings
Win-win Negotiations
Leadership and Management Series
Influencing and Motivating People
Collaborating for Productivity
Conflict Resolution
Managing Change
Creativity and Innovation
Customer Relationship Series
What Makes Your Customers Tick?
Creating a Thoughtful Customer Experience
Engaging Your Customers
Cementing Customer Relationships
Handling Challenging Customer Situations
Marketing Academy Series
Marketing Fundamentals
Branding in the Digital Era NEW!
Integrated Communications Planning
Team-building
Harmony and Balance with Tai Chi NEW!
Collaborating for Creativity through Drama NEW!
Specialty Workshops
Preventing Sexual Harassment in the Workplace NEW!
Teen Self-Exploration Bootcamp NEW!

Professional communications skills are more essential
than ever in today?s increasingly competitive and
complex business world, no matter what industry you?re
in. They have become the foundation on which
companies and careers are built, and a crucial
component of lasting success.
EGNITE?s Business Communications Series provides
practical insights, skills and tools to enable participants
to become excellent communicators. These engaging and
inspiring workshops will help them make the most out of
every interactive opportunity, from face-to-face
conversations, to written business proposals or reports,
to professionally written e-mail exchanges.
About the Ser ies
Business owners, managers, executives and individuals
looking to:
- Understand their unique strengths and weaknesses as
communicators.
- Achieve a higher level of confidence while
communicating.
- Express persuasive propositions, leave powerful
impressions and establish strong connections.
- Control interactions to increase their chances of
achieving favorable outcomes.
- Adapt personal styles to influence a variety of target
audiences, topics and situations.
Wor kshop Logistics
BUSINESS
COMMUNICATIONS
SERIES
Who should par ticipate?
EFFECTIV
COMMUNICATION
SERI
Duration:
Full day or half day workshops available.
Medium:
Classroom training utilizing case studies, exercises,
experiential learning, videos, role-plays and other
elements to create an interactive and stimulating
learning environment.

Engaging Pr esentations
Build your personal charisma and engage your audience during
presentation delivery, using effective eye contact, voice, gestures.
This is a highly interactive, learn-by-doing workshop where
participants will be given multiple activities and exercises to hone
their personal presentation styles, while being up on their feet
presenting multiple times during the day. Tools to help you reduce
your preparation time will also be shared in the workshop.
The Excellent Pr esenter
This workshop goes beyond the fundamentals of presenting and
focuses on creating persuasive connections with your audience. By
completing this workshop you will be better equipped to anticipate
and minimize challenging scenarios through careful planning
before the presentations. You will also become more ?natural?and
better at handling difficult situations when speaking audiences
large and small.
Per suasive Business Wr iting
This workshop will leave you with practical tools to write clear and
concise business documents that actually get read and facilitate
business decisions - from proposals, to reports, to letters, to emails.
You will learn how to maximize the readers? propensity to be
convinced on certain viewpoints, and act upon next steps outlined.
You will also be able to make the process of writing more, enjoyable,
efficient and effective through systematic planning.
Pr oductive Business Meetings
Every business large or small has meetings as a regular part of
getting things done. Business meetings ? if they are conducted the
right way ? should be highly efficient and goal oriented, creating
strong bonds between participants. This workshop will impart the
framework, skills and insights for you to facilitate an environment
of receptiveness, engagement and collaboration, so that you and you
team will collectively come together to embrace common objectives,
collaborative plans, next steps and timelines.
Win-win Negotiations
Win-win negotiation focuses on finding solutions acceptable to all
parties, leaving everyone feeling they've won. This workshop is
filled with strategic tools and activities to hone your skills, turning
disputes into deals, and transform deals into better deals.

This thought-provoking series of workshops will help you
understand the mindset, skills, and behavior required to
succeed as a leader in today?s business environment. You
will achieve a higher level of self-awareness, acquire the
vision and skills to empower and navigate others to
success, and improve the performance of your individual
team members and your team as whole.
About the Ser ies
The program is designed for entrepreneurs, SME owners,
managers and executives who would like to:
- Acquire a stronger understanding of their managerial
strengths, and develop leadership styles that uniquely
work for them.
- Acquire a stronger understanding of the people they
work with, forging long-term mutually beneficially
business relationship.
- Learn skills on how to motivate and influence others
for desired results.
- Increase own productivity, and productivity of the
people they work with.
Wor kshop Logistics
Duration:
One, two, three or four day program options are
available.
Medium:
Classroom training utilizing case studies, exercises,
experiential learning, videos, role-plays and other
elements to create an interactive and stimulating
learning environment.
LEADERSHIP&
MANAGEMENT SERIES
Who should par ticipate?

Influencing and Motivating People
An intensive, application-oriented learning experience that focuses
on honing the qualities of great leadership. It will give you the
vision, confidence and skills to get other people to do what you want
them to do, and to do it well, through influencing and motivating
them to perform at a high level.
Collabor ating for Pr oductivity
Effective teamwork is key to any organization's success. This
workshop changes mindsets and behaviors - across working styles,
both externally and internally. You will learn how to foster a
harmonious and effective work culture, from unproductive to
constructive, and from silo to collaborative, inspiring all to work
together to a common purpose.
Conflict Resolution
This workshop will inspire you to view conflicts as opportunities
rather than threats, and to find mutually beneficial solutions to
solve them. It will enable you to examine a challenging business
situation from "their point of view", and control the emotional
triggers that will potentially escalate differences and detriment
working relationships.
Managing Change
Today's business environment requires companies to undergo
changes almost constantly if they are to remain competitive. This
workshop arms participants with the necessary mindset to embrace
change, enables them to anticipate responses people may display
when confronted with such issues, and imparts a number of skills
and techniques for minimizing the negative impact the change has
on their teams while simultaneously maximizing the effectiveness
of the effort.
Cr eativity and Innovation
Contrary to common belief, everyone has it in them to create and
innovate. This workshop will equip you with the mindset to remove
mental blocks, and the confidence to believe in your own bluesky
thinking. It will give you the systematic brainstorming tools to get
those great ideas flowing, and the necessary evaluation processes to
arrive at solutions that actually work in the real world.

About the Ser ies
We often put so much work into landing new
customers, but the real work actually begins
after the customer is won. This series of
interactive workshops provides strategies to
nurture longstanding customer relationships
that maximizes and enhances good times, as
well as resiliently withstand the occasional
bumps along the road.
Who Should Par ticipate
Sales and marketing executives, business
owners and individuals looking to:
- Acquire a stronger understanding of the
customers they serve.
- Forge long-term mutually beneficially
customer relationship.
- Acquire skills on how to influence, persuade
and motivate customers for desired results.
- Forge strong bonds to increase customer
loyalty.
Wor kshop Logistics
Duration:
One, two, three or four day program options are
available.
Medium:
Classroom training utilizing case studies,
exercises, experiential learning, videos,
role-plays and other elements to create an
interactive and stimulating learning
environment.
CUSTOMER
RELATIONSHIP
SERIES

What Makes Custom er s Tick?
This workshop will give you insights on how to read your
customers ? from understanding what they truly need, to
how to fulfil the these needs, to how to build strong
company, brand and personal connections. You will also
learn how to profile your customers, match your value to
address their deepest needs, find the hot buttons that will
motivate them to your intended actions, plus much more.
Cr eating a Thoughtful Custom er Exper ience
Forge a compelling customer journey which makes them
feel happy, satisfied, justified, with a sense of being
respected, served and cared for - starting from first
contact and throughout the whole relationship. This
workshop will hone your abilities to anticipate what your
customers want before they even ask for it, delivering a
truly thoughtful, competitive customer experience.
Engaging Your Custom er s
The ?you build it and they will come? age is no more.
Today one of the biggest challenges companies face lies
in finding ways to hold customers? affinity amidst an
increasingly competitive and cluttered environment. In
this workshop, you will learn how to engage the
customer - catching their attention, forging strong bonds
and encouraging them to become your avid
ambassadors.
Dealing with Challenging Custom er Situations
This workshop will enable you to examine a challenging
customer situation from "their point of view", and diffuse
the emotional triggers that will potentially escalate
differences and detriment relationships. It will inspire
you to view customer complaints as opportunities rather
than threats, and to find mutually beneficial solutions to
solve them.

EGNITE'S Marketing Academy is a multi-faceted
series providing practical and up-to-date foundations
in strategic marketing and implementation. They are
highly participatory workshops designed to be
inspiring journeys of discoveries, igniting passion
and innovation in the realm of marketing. Always
engaging, they empower participants to apply their
skills from an intuitive level. Each of these
workshops can be customized to suit particular
industry and corporate needs, and can be taken as a
full set or individually.
About the Ser ies
The program is designed for entrepreneurs, SME
owners and marketing executives who would like to:
- Gain practical insights on the changing landscape
of marketing.
- Have a bird?s eye view on how marketing,
branding and state-of-the-art marketing
communications work together.
- Understand how different industries approach the
subject of marketing and marketing
communications, and how to apply this
knowledge to their respective fields.
Wor kshop Logistics
Duration:
One, two, three or four day program options are
available.
Medium:
Classroom training utilizing case studies, exercises,
experiential learning, videos, role-plays and other
elements to create an interactive and stimulating
learning environment.
MARKETING
ACADEMY
SERIES
Who should par ticipate?

Mar keting Fundam entals
This workshop introduces you to the ever-changing landscape
of contemporary marketing. It fosters a consumer-oriented
and collaborative marketing mindset, energizes you to
strategize on ways to create topnotch customer experiences,
thereby maximizing revenues from every initiative. It will
also gives you an understanding of how your individual
functions fit within the bigger engine of the organization.
Br anding the the Digital Er a
You can't feel it, you can't touch it, but a brand is one of the
most important assets a company can own. This workshop
enables you to understand how a brand can facilitate success
in a competitive business landscape, and develop an intuitive
mindset for branding. You will acquire the necessary mindset
and skillsets to build and evolve a brand in a fast changing,
digital empowered environment.
Har nessing Social Media
Not many have foreseen the proliferation of social media as
we see it now. In only a few short years, it has created a
revolutionary shift in consumer behavior across the globe.
This workshop sheds light on how social media has redefined
what customers expect from businesses and their brands
today. It provides know-how on developing engaging social
media strategies that fully harnesses this phenomenon to
achieve brand and organizational objectives.
Integr ated Com munications Planning
A well-orchestrated and integrated communications program
consolidates brand image, nurtures relationships and
maximizes the promotion dollar. This workshop introduces
you to the concepts and principles to orchestrated
communications planning, imparting know-how on how best
to apply the various communications tools available today for
marketing, and on how to pull them together for synergized,
optimized results.

About the Events
Our creative and engaging Team Building Events
not only promise your employees a fun day
away from the office. They also deliver targeted
results that create strong bonds and foster
cohesiveness, and hones necessary skills for
them to be effective when working together.
Working with you we customize our
engagements to deliver on specific themes that
addresses the needs of your organization.
Below are just a couple of ideas:
Har m ony and Balance with Tai Chi
Tai Chi's graceful movements enhances both
mind and body, and are rooted in fundamental
principles reflecting ancient Chinese wisdom -
wisdom that can be practically applied to
everyday management issues. This event will
inspire participants to achieve harmony and
balance amongst self and others, and explore
ways to apply these principles as effective
managers in the workplace.
Collabor ating for Cr eativity thr ough Dr am a
This event encourage participants to explore
tools and techniques used by actors to bring out
their team spirit, trust, creative abilities and
self-confidence. Participants will also explore
the complexities of working together as a team
through the collaborative creation of short
"performances" based around a designated
theme of your choice.
TEAM BUILDING
EVENTS

SPECIALTY
WORKSHOPS
About these Wor kshops
If you ever have a special learning gap within your
organization that cannot be fully addressed with
existing training offerings, be sure to talk to us. We
can customize our programs to meet your
requirements, or work with you to design a specific
workshop or complete program. Below are just
some of the courses we have developed specifically
for our clients' unique issues:
Pr eventing Sexual Har assm ent in the Wor kplace
In this highly practical, empathetic and interactive
workshop, we will explore ways to recognize,
prevent and deal with sexual harassment in the
workplace. It focuses on encouraging open
communications amongst employees on the
subject, and emphasizes on preventative measures
against the finality of legal intervention. It fosters a
work environment built upon mutual respect for
personal values and boundaries.
Teen Self-Explor ation Bootcamp
This is well-rounded, intensive self-development
program catered to youth aged 16-18. It
supplements what aspiring young minds have
learnt in school academically by fostering a keen
sense of self-awareness, confidence, and
responsibility. Through a myriad of activities,
exercises, interactive games, classroom lectures,
groups work, competitions, assignments and field
work, it also enhances their creative and problem
solving capabilities as they embark on the exciting
next stages of their lives.

As founder of EGNITE, Carolyn specializes in working closely with clients to
develop and deliver people management training catered to their specific
corporate needs. She has honed numerous executives on internal and
external communications communication skills, set up a comprehensive
Marketing Academy for Hong Kong Telecom CSL, trained on areas such as
strategic planning, account management, creatively and innovation to
Advertising Agencies, and taught at the Bank of Beijing on Personal Branding
and Cultural Integration. She currently also lectures at the Hong Kong Baptist
University MA in Communication Program on the subject of Advertising
Management. Her methodologies are targeted, results oriented, always
engaging and inspirational.
Carolyn has been in the business of inspiring people to positive actions all her
life. Prior to her life as a trainer and facilitator, Carolyn accumulated over 20
years' experience influencing buying behavior for a diverse array of
industries in Asia and North America. As a seasoned strategic planner and
account management executive, she has developed sizzling campaigns that
have received well over a hundred advertising and marketing awards.
Carolyn has worked with some of the most established brand consultancies in
the world, such as Grey, Ogilvy & Mather, DDB, Bates, McCann Erickson, Lowe
and Partners, Draft FCB and Cossette Communications. She also ran her own
boutique communications operations catering to small- to medium-sized
businesses. In addition to her rich experience in communications and
marketing, Carolyn has worked in corporate banking, investments and
insurance, real estate, as well as retail sales.
Carolyn has a degree in Communications Arts at the Loyola Marymount
University, as well as a Master of Business Administration in Marketing at the
University of Southern California in Los Angeles, California. In addition she
also holds a Certificate in Internet Marketing at the University of British
Columbia.
CAROLYNBUTT
FOUNDERANDCHIEFCONSULTANT

17
""EVERYTHINGYOUNEEDTOKNOW
YOUWILLLEARNTHROUGHYOURJOURNEY.?

18
Unit 2302, 23/F, ,New World Tower,
18 Queen?s Road Central, Hong Kong.
+852-68419120
info@egnitetraining.com
www.egnitetraining.com