2. The explosion of
the Social Web has
fundamentally changed the
people communicate.
It has also changed how
enterprises must listen
and react to their
customers...
2
3. UNDERSTAND
ENGAGE
LISTEN
Integrate all
sources of
customer data
Create
an integrated
analytic
framework to
enable Analytics
for all Users
Embed the
analytical insights
closer the
point-of-interaction
with the
customer
HP’s Approach -
Beyond Listening
4. HP’s Social
Media Platform
Value Proposition
Combine structured and unstructured (social)
data to drive actionable customer insights.
Analytics that allow you to react and respond in
near real time.
Identify influencers and high value customers
as well as dissatisfied and unhappy customers.
Integrated platform that provides for
seamless understanding, participation,
sharing and customer response.
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