This is a presentation by Mitchell Fawcett, VP Partnerships & Social Strategy at 6S Marketing for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017.
For more details, visit YVRSocial.ca
Copyright (c): Mitchell Fawcett
8. www.6Smarketing.com
Identifying the right influencer
○ A different approach to research
○ Natural storyteller
○ Your newest spokesperson
○ Thorough vetting
@AllyPintucci
9. www.6Smarketing.com
Case Study - the DOUGLAS Hotel
Challenges:
○ New on the scene
○ Needed content
○ Limited budget
Opportunities:
○ Experiential
○ Grand opening story
11. www.6Smarketing.com
Case Study - the DOUGLAS Hotel
○ Over 30,000 landing page views
○ 231 applicants
○ Media coverage
○ Grand opening buzz
@AllyPintucci