First CASSANDRA Workshop Presentation

1. A multivariate platform for assessing the impact
of strategic decisions in electrical power systems
Consumer Program Development in Europe
Today and Introduction of the Cassandra
Network of Interest (NOI)
First CASSANDRA Workshop
Coventry, 11/9/2013
The Cassandra Project’s NOI
Jessica Stromback

2. 1st Cassandra Workshop Coventry, 11 September, 2013
Content
• Potential of the Demand Side Programs
Cassandra Enables
• Feedback
• Demand Response
• Cooperation with NOI

3. USA Multi Billion $ Business Direct Revenue +
avoided investments Generation
Demand Response “took off” in 2005 with
Demand Side access to capacity markets
Average estimate peak clipping 8-11% US
Average estimate possible peak clipping 6-
13% Europe
Developed & developing nations looking at
DR for peak clipping purposes: Canada,
Australia, South-Korea, Singapore, Japan,
India, Brazil, China etc.
0.00% 2.00% 4.00% 6.00% 8.00% 10.00%
Mean
SPP
PJM
NYISO
NBSO
MISO
ISO-NE
IESO
ERCOT
CASIO
AESO
Why Care? USA - As of 2012, over 2* billion Euros earned by the
local economy through Demand Response
7 years after market opening 29 GW under Demand Response programs
A total of 66 GW were under
some form of control, making
up 9% of total US national
capacity*Joule Assets – C&I Controlled DR
Demand Response =
Growing Potential Globally

4. Comparison Types of Feedback
Source: Opower
Informative Billing
Website
Source: Tendril
In-House-Display
Pictorial Ambient
Ambient Color
Source: Interactive Institute Source: Globe PG&E

5. Feedback Comparison – Pilot average
results
Average results of reductions made by pilot/program participants
0
1
2
3
4
5
6
7
8
9
IHD Invoice Webpage other
Overallconsumptionreduction(in%
Overall consumption reduction as per feedback format
8,68%
6%
5,13%
5,94%

6. VaasaETT 6
The 21st century is the communication age and SM
modernize to the electricity industry
Smart Meters –
Cassandra helps to
maximize the potential
Mandated
Planned
Partial
No rollout
Source: VaasaETT International benchmark analysis
Smart Meter requirements enable service providers to provide high quality
technology, meeting future requirements – through platforms such as Cassandra
Smart Meter Rollout in Europe 2012
Mechanical Meters

7. 8/17/2009: Via phasing, 75MW of expensive generation avoided
Demand Response: Economic Dispatch

8. 7/17/2012: Another 1500MW helps avoid more serious problems
Demand Response: Emergency
Capacity called by operators

9. Event calls are
made to customers
Customers
change their
consumption
Operators monitor
response, then
releases customers
Normal Operations Demand Response Event Recovery
The aggregator collects multiple loads
electric heating, freezers, refrigeration, fans, lighting, pumps, grinders, smelters, ...
Aggregation Services

10. Value Areas for Market Players
Consumer Government ISO/Market
Generation
• Direct revenue
• Do-good
• Use of back-up
Generation
• Control
• Security of Supply
• Justification Smart
Grid
• Value to voters
• Avoided investment
• Green
• Increased wind and
solar
• Energy Management
System
• Bidding potential into
new markets,
• Lower cycling costs,
• Increase efficiency…
• New communication
requirements fulfilled…
• Policy – affordable,
sustainable, reliable
• Best mix for assets
• Enlarge market for
existing power plants
• Virtual power plant
product
Retailer
• Service to customers
• Control of purchasing
risk
• Green
• Revenues
Function of Aggregator

11. FI
SE
NO
EE
LV
DK
IE GB
FR
ESPT
C
H
BE
NL
DE
PL
IS
LT
AT
CZ
IT
SI
HU
SK
RO
BG
GR
HR
BB RS
ME
AL
MK
MD
UA
BY
Aggregator Market Activity
EED, Regulation and Network Codes can make this
development viable long term
Commercially available
Robust reg. review
Preliminary reg review
Pilots or nothing
KEY

12. NOI Overview
72 Members (25 new in April & May)
Industry
Number of
Companies
Research/Consultancy 18
Energy Efficiency/
Monitoring Devices
13
Energy Trader/Supplier 12
Tech/IT Company 12
University 8
Aggregator 3
Regulators/DNO/TSO 3
Production/Industrial Site 1
Power and Automation
Tehcnologies
1
Event Organizer 1
Total 72
Research/
Consultancy
25%
Energy
Efficiency/
Monitoring
Devices
18%
Energy Trader/
Supplier
17%
Tech/It
Company
17%
University
11%
Aggregator
4%
Regulators/DNO/TSO
4%
Production/
Industrial Site
2%
Power and
Automation
Tehcnologies
1%
Event Organizer
1%
CASSANDRA NETWORK OF INTEREST- BY INDUSTRY

13. Cassandra NOI Members

14. LNI Networks
Cassandra NOI
Members

15. Cassandra NOI Members

16. Cassandra Cooperation with NOI Members
1st Cassandra Workshop Coventry, 11 September, 2013
It will be the energy industry and its supporting
technology companies That ensures demand side
program success in Europe
Cassandra will be looking to process the data of:
•AMT-SYBEX
•Atos
•BaseN
•Covernance Energy
•EDF
•Enel
•IBM
•Salient Systems Limited
•Siemens
•The Owl
•There Corporation

17. Jessica Stromback
Chairman
VaasaETT Global Energy Think Tank
Mobile +358 449066821
jessica.stromback@vaasaett.com