Cassidy Helmken
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Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
National Marketing Database Administrator
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.cassidyhelmken.com
À propos
Role & Responsibilities • Responsible for all aspects of administration connected with the use, expansion, and maintenance of CRM and marketing automation platforms. • Manage client and prospect data to enable effective marketing outreach. • Execute all digital marketing campaigns including segmentation, scheduling, and delivery of 9 regular weekly email campaigns for publication distribution to over 28,000 subscribers. • Direct Win/Loss Analytics program: track an average of 450 RFP responses per annum, monitor capture of competitive intelligence related to new business opportunities, order and track an average of 100 Win/Loss Interviews yearly, aggregate obtained intelligence...
Coordonnées
J’aime (3)
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J’aime (3)
The CMO's Guide to Marketing Org Structure
HubSpot • il y a 9 ans
MDM and Data Quality: Not an Option but a Requirement
DATAVERSITY • il y a 10 ans
Research with Social Media Data: Stewardship & Ethical Considerations
Toronto Metropolitan University • il y a 8 ans
Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
National Marketing Database Administrator
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.cassidyhelmken.com
À propos
Role & Responsibilities • Responsible for all aspects of administration connected with the use, expansion, and maintenance of CRM and marketing automation platforms. • Manage client and prospect data to enable effective marketing outreach. • Execute all digital marketing campaigns including segmentation, scheduling, and delivery of 9 regular weekly email campaigns for publication distribution to over 28,000 subscribers. • Direct Win/Loss Analytics program: track an average of 450 RFP responses per annum, monitor capture of competitive intelligence related to new business opportunities, order and track an average of 100 Win/Loss Interviews yearly, aggregate obtained intelligence...