GenY: Millennials

1. GenY:MillennialsEMPLOYEES, CITIZENS AND CUSTOMERS Global Strategy Veronica Real de Asúa and Catalina Manzano Bachelor of Science in International Business presented by :

2. PRESENTATION_AGENDA Introduction Who are they? I Conclusion What have we learned? V Employees New Ways of Working Unemployment Entrepreneurship Migration II Citizens Limited by the government Tolerance and social responsibility Voting III Customers New clients’ characteristics Love Apps Back to the vinyl Bank averse IV

3. Global Strategy Gen Y: Millennials January 16th Who Are They? 1.8bn MILLENNIALS WORLDWIDE more than 25% of global population 30% of American workers are millennials 2025 WE WILL REPRESENT ¾of the world’s workforce TODAY I. INTRODUCTION

4. Global Strategy Gen Y: Millennials January 16th I. INTRODUCTION We are richer than any other generation We will live longer We are digitally native We are multilingual, globally minded. We are the best- educated generation ever We enjoy greater social freedom Who Are They?

5. Global Strategy Gen Y: Millennials January 16th II. MILLENNIALS AS EMPLOYEES NEW WAYS OF WORKING

6. Global Strategy Gen Y: Millennials January 16th SENSE OF PURPOSE Our work is a mean to and end. CONECTIVITY Smartphones, Video Calling, Cloud Computing, … FLEXIBILITY Flexible schedules, flexible workplace, flexible job. OPEN TO NEW OPPORTUNITIES Even when this means leaving the current firm. II. MILLENNIALS AS EMPLOYEES New Ways Of Working

7. Global Strategy Gen Y: Millennials January 16th New employees in France are on short-term contracts NEETs in the US: +15% of the population aged between 15-24 Youth unemployment in Greece, Spain and Italy: 48%, 48% and 40% x 3 Youth unemployment triples adult unemployment Globally… II. MILLENNIALS AS EMPLOYEES Unemployment

8. Global Strategy Gen Y: Millennials January 16th “Thefirsttenyears ofworking experienceare essentialinorderto shapecareersinthe longterm.Thisis whenpeople developthesoft skillsthattheydo notpickupat school” (TheEconomist,2016) Someserious implications

9. Global Strategy Gen Y: Millennials January 16th ANKARAPRESS.COM A Nigerian starting a new publishing house for African romantic novelists CASTWEEK.RU A Russian who set up a virtual talent agency for models DANALEONG.COM An Asian-American electric cellist who teaches people how to make new sounds using a laptop II. MILLENNIALS AS EMPLOYEES New Businesses RENTTHERUNWAY.COM/ Two American friends who help people rent designer items rather than purchase them.

10. Global Strategy Gen Y: Millennials January 16th II. MILLENNIALS AS EMPLOYEES New Businesses 52% OF SUB-SAHARAN AFRICANS WOULD LIKE TO START THEIR OWN BUSINESS VS 19% in rich Western countries

11. Global Strategy Gen Y: Millennials January 16th Millennials are… Multilingual Global-minded Digitally native Let’s see our statistics… Return to home country Stay in the US Go to another country Harvard research … Only 26% planned to return to their home state after graduation; 64% planned to work in New York, California, Massachusetts or Washington, DC. II. MILLENNIALS AS EMPLOYEES Migration

12. Global Strategy Gen Y: Millennials January 16th II. MILLENNIALS AS EMPLOYEES Results Results from a survey taken by 39 students of the Bachelor of Science in International Business (BSIB) at Northeastern University. Boston, MA. January 16th, 2019.

13. Global Strategy Gen Y: Millennials January 16th Millennials are… Multilingual Global-minded Digitally native Let’s see our statistics… Return to home country Stay in the US Go to another country Harvard research … Only 26% planned to return to their home state after graduation; 64% planned to work in New York, California, Massachusetts or Washington, DC. II. MILLENNIALS AS EMPLOYEES Migration

14. Global Strategy Gen Y: Millennials January 16th DENMARK “FLEXICURITY” Hiring and firing becomes easier for companies SUPPORTING UNEMPLOYEES Helping them with retraining and finding new jobs LOWER MINIMUM WAGE Which protects current employees but makes it harder for young people to find a job ELIMINATE RIDIG LABOR LAWS Which result in more reasons for companies to not hire nor fire people 100% of governments have policies to reduce migration from other countries II. MILLENNIALS AS EMPLOYEES Government

15. Global Strategy Gen Y: Millennials January 16th x2 Global GDP would double If all international borders were completely open.

16. Global Strategy Gen Y: Millennials January 16th ELDERS "Millennials are at least twice as likely as their elders to be unemployed" (The Economist, 2016) HOUSING "Over-regulation has doubled the cost of a typical home in Britain. Its effects are even worse in many of the big cities around the world where young people most want to live". (The Economist, 2016) Limitations III. MILLENNIALS AS CITIZENS

17. Global Strategy Gen Y: Millennials January 16th • Racism • Gender equality • Homosexuality SUSTAINABILITY Benefits TOLERANCE • Impact investing • Universities III. MILLENNIALS AS CITIZENS

18. Global Strategy Gen Y: Millennials January 16th We Must Stand Up For Ourselves "Signing online petitions is no substitute for voting (…) When the young show up at polling stations, democratic governments will heed their views (…) And when the millennials start calling the shots more widely in society, they will do so for a long time.” (The Economist, 2016) III. MILLENNIALS AS CITIZENS

19. Global Strategy Gen Y: Millennials January 16th ALLY BANK FLEXIBILITYAIRBNB SAPPHIRE RESERVE EXPERIENCES EVERLANE COFFEE SHOPS TRANSPARENCY New Clients’ Characteristics IV. MILLENNIALS AS CUSTOMERS

20. Global Strategy Gen Y: Millennials January 16th ( Tinder ) LOVE APPS (Crosley ) VINYL ( Fintonic ) DIGITAL BANKING New Emerging Products IV. MILLENNIALS AS CUSTOMERS

21. Global Strategy Gen Y: Millennials January 16th EMPLOYEES CITIZENS CUSTOMERS Three Identities, One Generation V. CONCLUSION

22. Global Strategy Gen Y: Millennials January 16th

23. Global Strategy Gen Y: Millennials January 16th REFERENCESD.D. (2018). How established firms are winning over millennial consumers. The Economist. Published October 10th, 2018. Retrieved from: https://www.economist.com/the-economist-explains/2018/10/10/how-established-firms-are-winning-over-millennial-consumers The Economist a. (2017, November 25th). Generation SRI: Sustainable investment joins the mainstream. The Economist. Retrieved from: https://www.economist.com/finance-and-economics/2017/11/25/sustainable-investment-joins-the-mainstream The Economist b. (2018). Generation Gap: Established Firms Try Dancing to a Millennial Tune. The Economist. Published October 4th, 2018. Retrieved January 14th from https://www.economist.com/business/2018/10/04/established-firms-try-dancing-to-a-millennial-tune The Economist c. (2016). Special Report: High Hopes Meet High Fences. The Economist. Published Januart 23rd 2016. Retrieved January 13th from https://www.economist.com/special-report/2016/01/23/high-hopes-meet-high-fences The Economist d. (2016). Special Report: The Walled World of Work. The Economist. Published Januart 23rd 2016. Retrieved January 13th from https://www.economist.com/special-report/2016/01/23/the-walled-world-of-work

24. Global Strategy Gen Y: Millennials January 16th The Economist e. (2016). The millennial generation. Young, gifted and held back. The Economist. Published January 23rd, 2016. Retrieved from: https://www.economist.com/leaders/2016/01/23/young-gifted-and-held-back The Economist f. (2016). The young. Generation Uphill. The Economist. Published January 23rd, 2016. Retrieved from: https://www.economist.com/special-report/2016/01/23/generation-uphill The Economist g. (2016). When the young get older, their time will come. Published January 23rd, 2016. Retrieved from: https://www.economist.com/special-report/2016/01/23/their-time-will-come Dukes, E. (2016). Millennials Are Eliminating 3 Workplace Trends in 2017. iOffice. Retrieved September 14th from https://www.inc.com/elizabeth- dukes/3-workplace-trends-millennials-are-eliminating-in-2017.html Ladge, B. (2018). Work-Force Trends. Lecture Presented at Northeastern University, Boston, September 2018. Treu, W. (2018). An Easy Fix to Dealing with Generational Gaps in the Work Place. Environments. Retrieved January 13th from https://www.sgenvironments.net/single-post/2018/02/28/An-Easy-Fix-to-Dealing-with-Generational-Gaps-in-the-Work-Place Sinek, S. (2016). Millennials in the Workplace. Youtube. Retrieved January 13th from https://www.youtube.com/watch?v=hER0Qp6QJNU REFERENCES

25. GenY:MillennialsEMPLOYEES, CITIZENS AND CUSTOMERS Global Strategy Veronica Real de Asúa and Catalina Manzano Bachelor of Science in International Business presented by :

GenY: Millennials

GenY: Millennials

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