Tips & Tools for Novice, Intermediate and Advanced social advertisers in travel, tourism & hospitality. Focus on ad audiences on Facebook & Instagram.

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21
STEPS TO
SOCIAL AD
SUCCESS
STEPS TO
Tips & Tools for Your
Advertising Success
SOCIAL AD
SUCCESS
NOVICE LEVEL
INTERMEDIATE LEVEL
ADVANCED LEVEL
Create a Custom Audience. Add your
own client list to Facebook. If your list is already
segmented in any way, create separate audiences
for each one.
Build a series of posts. Showcase great
images and provide a link to info on your website.
Create an ad using the Guided
Creation tool.
Target your ad to your new custom audience
list of your clients.
Measure your results. Tweak images and text
as needed.
Start creating videos for future ads.
Create Target Audiences. Focus on Trip
Cosideration as well as specific traveler personas.
Create ads from your existing posts. Select
existing posts that have gained some traction earning
coveted ‘likes, comments and shares’.
Create a Lead Magnet. This is a downloadable
give away that’s relevant to your audience.
Build Lead Generation ads. Attract new
fans with your lead magnet.
Create Carousel ads to broaden your
story telling opportunities.
Build an Event ad for each of your upcoming
group tours and consumer nights.
Create a series of ads for each
of your audiences. These can be
evergreen ads or ads that have
a specific time-sensitive focus.
Split test the ads by changing
text and/or photos and videos to
find the ones that work best for
each audience.
Build Dynamic ads to further
test your ad strength. Mix and match
video, still images, text, headlines
and CTA’s.
Create look-alike audiences from
your best performing audiences.
Coordinate your Facebook and Instagram posts and ads
to create a seamless story.
Create Canvas ads that integrate images and video.
Add a pixel to your website to track web visits from Facebook users.
Create a new audience based on interactions with your page.
Study your ads reporting to evaluate your hits and misses.
Tweak as needed.
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