Don’t get burned by using images from the wrong place. Conquer the mysteries of photo rights and usage. Rights managed, royalty free & public domain image licensing.

1. Are you
Breaking the
Law with your
Photos?
Catherine Heeg

6. Customized Management Solutions

9. If it doesn’t have a Copyright notice
(C in a circle ©)
I can use it anytime, anywhere.
Fact or Fib?

10. If it doesn’t have a Copyright notice
(C in a circle ©)
I can use it anytime, anywhere.
Fib!

11. I can just Google and use
an image from my search.
Fact or Fib?

12. I can just Google and use
an image from my search.
Fib!

13. Rights
Managed
Today
Royalty
Free
Public
Domain

14. Rights Managed Image License
Key Take Aways:
• Exclusive and time-limited use of an image
• Pay per use
• Expensive, but worth more
• History
• Assurance
More Details
Rights Managed Sources: Getty Images

15. GettyImages

16. Royalty Free Image License
Key Take Aways:
• One-Time fee
• Freedom to use multiple times without
paying a royalty each time.
• NOT Exclusive
• Model and property released
• Can’t distribute to friends or colleagues
More details
Royalty Free Sources: Fotolia, CanStock, Getty Images

20. Public Domain Image License
More Details
Public Domain Sources: Pixabay, Morguefile
Key Take Aways:
• Free for commercial or personal use
• No permission required unless….
• Attribution is suggested, but not required
• Some sites offer mixed images (public
domain, creative commons and royalty
free) Check the license

23. Morguefile

24. Morguefile

25. I can just edit
Pixabay images and
add text and use
socially.
Fact or Fib?

26. I can just edit
Pixabay images and
add text and use
socially.
Fact!

27. Creative Commons Image License
More Details
Creative Commons Sources: Flickr or Compfight
Key Take Aways:
• Artist can choose how their images will be used;
• CC0 – artist has relinquished all rights
• CC2 – user must provide attribution
• Ready to use and freely available BUT there are 6
types of licensing.
• Ensure the image is licensed for the particular
use.

29. Important!
Google Images - Advanced Search

30. Important!
Google Images - Advanced Search

31. Secrets
1. Choose images
that speak
loudly

32. Secrets:
2. Purchase from
reliable sources

33. Secrets:
3. Maintain your
own library

34. Secrets
4. Catalog
images by topic

35. Secrets
5. Edit the image
name to include
source of the
image

36. http://thevisualcommunicationguy.com/wp-content/uploads/2014/07/Infographic_CanIUseThatPicture4.jpg

38. Tweetswith images
receive
150%
more
retweets than
tweets without images.

39. Source: BuzzSumo
Facebookposts
with images see
2.3X
more
engagement
than those
without images.

40. If it’s on the Internet and
others wrote or created it,
do not use it without their
permission.
Source: http://blog.webcopyplus.com/2011/02/14/legal-lesson-learned-copywriter-pays-4000-for-10-photo/
https://pixabay.com/en/blog/posts/public-domain-images-what-is-allowed-and-what-is-4/

41. Choose Wisely

42. Understand
Image Licensing

43. www.cmsspeaking.com

44. Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Catherine.heeg@cmsspeaking.com
cmsspeaking.com
Twenty years from now you’ll be
more disappointed by the things you
didn’t do than by the ones you did
do.
Mark Twain