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Marketing your niche tours slide share

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Catherine Heeg
Catherine Heeg

How is your Ecotourism marketing different than your Luxury tourism marketing? Let’s dive into the details of 5 top tourism market segments to understand how to ‘speak their language’. In this interactive session we’ll explore: • Which social sites work for each travel market segment • Demographics and key words that work • How to integrate social & traditional marketing strategies

Travel
1 of 26
Marketing Tactics for Growth Market Segments Catherine Heeg Marketing YOUR Niche Tours
Did you know?
Today Social 5 Travel Segments Key Words Marketing Traditional
Which Social Media Platforms would you use to market to each of these 5 Travel Segments?
Agritourism Did you know? • 68% of agritourists are women • The median age is 56
Eco Tourism https://www.ecotourism.org/what-is-ecotourism
Family Multi-Gen
Luxury Quebec City Grand Hotel
LGBT Photo from Community Marketing Inc.
Best Practices
Did you know? 54% of Marketers say that Facebook is the most important social network.
Social Marketing Social Travel Segments Key Words Marketing Traditional
Elements of Greatness Connect 1 in 4 rule
Photosget 104%more comments on Facebook than text-based posts. Wow!
64% of consumers are more likely to buy a product after watching a video about it. - comScore • Source: http://www.adeliestudios.com/top-15-video-marketing-statistics-2015/
Source: http://www.socialmediatoday.com/social-business/adhutchinson/2015- 07-02/more-brands-using-facebook-ads-video-best-organic-reach Organic Reach Video
Elements of Greatness Tweet Photos & Videos Attention Chat #
Elements of Greatness Business Company & Showcase pages Pulse publisher Groups Video
Elements of Greatness Video Analytics Key Words Embed Text
Elements of Greatness GREAT photos Messaging Long pins Video Text
Elements of Greatness Photo filters Text Video Share # @
Elements of Greatness Visual Short Stories
Elements of Greatness LIVE # Interact
Love more strategies & tips? www.cmsspeaking.com/free-resources 31 Video Strategies
www.cmsspeaking.com
Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 Catherine.heeg@cmsspeaking.com cmsspeaking.com Knowledge without Action is like no Knowledge at all. Unknown

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