Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Why use case studies
1. Credibility
Word of Mouth Peer Influence
Low Cost Solutions
Higher ROI
SEO
Value
Proposition
Testimonials
Repurposed
Content
Why?
What?
Story Format
91% 71%
Who?
64% 32%
Elements of a successful case study
How?
For detailed information, please contact Catherine’s at www.catherinephams.com.
Catherine’s is a B2B Technology Content Strategy Firm with a focus on writing white papers, case studies, ebooks, and other marketing materials.