New visual platforms and strategies pop up every day. It can be difficult to distinguish a hot new trend from just another shiny object. In this discussion, panelists break down the latest trends and platforms so you can invest your time wisely, engage your internal and external stakeholders and expand your reach.
Learn:
How live-streaming apps like Periscope and Meerkat work and how they can be leveraged by brands
Tips and tactics to grow your followers on Periscope
Ways brands and business can effectively use these new tools.
2. About me...
CEO of Globally Social
Professor at IE Business
Periscope Summit PR
director
3. Meerkat
- Launched for iOS on Feb. 27.
- Rose to fame during SXSW.
- Became available for Android on May 1.
- Top features: Web interaction, scheduled posts,
partnership with Facebook, "mobbing" and Emoji support.
6. Periscope
- Acquired by Twitter in January.
- Launched for iOS on March 26.
- 1 million users in 10 days.
- Launched for Android on May 26.
- Proclaimed "winner" of #MayPac fight.
- Top features: Integration with Twitter,
available for replay for 24 hours, hide
chat, & hearts.
7.
8.
9. "There were 36,500 tweets about
#Periscope on #Android yesterday.
Compare that to the day before, just 136
tweets about #Periscope and #Android."
~ @Alexpettitt