1. Cathy McKim
Copy samples

2. Real world

3. Alumnae Theatre Company tag (2006 – 2014) & current blog banner
Inspired by the skill and success of the 2004 National Women’s Hockey Team – coupled with the fact that
Alumnae was founded and run by women – I came up with an engaging tag based in word play that
was a little bit kick-ass too. Tag image designed by Suzanne Courtney.

4. life with more cowbell
blog copy used for
Driftwood Theatre’s
Bard’s Bus Tour
promo

5. life with more cowbell blog
copy used for Watah
Theatre & Nightwood
Theatre production promo

6. Brandon Pitts
Killcreek – a play
back cover blurb
Written at the invitation of the
playwright

7. life with more cowbell blog copy used by Avril Bull-Jones artist website

8. Playing around

9. Give a girl the right shoes,
and she can conquer the world.
Love your shoes.
Fluevog campaign idea based on pairing a quote from a notable person with shoes that look like them. The tag “Love your
shoes” is what you’ll feel wearing Fluevogs – and what people will say when they see you wearing them.

10. Fire up your Nimbus 2015, kids.
It’s here.
Short print/online ad for The
Lockhart, a Harry Potter-themed
bar in Toronto. The “Nimbus” is a
brand name of (flying) broom in the
Potter universe.

11. Because one-quarter of people living
with HIV don’t know it.
Because nearly 25,000 Canadians have died
since the HIV/AIDS epidemic began.
Because the money you raise funds a meal
program, and provides social and emotional
support, and a sense of community for those
living with HIV/AIDS.
Because there are two new infections in
Toronto every day.
Because walking raises awareness and
makes a difference.
Why walk?
Walk for the departed.
Walk to make a difference.
Walk the walk.
Scotiabank AIDS Walk for Life
September 13, 2015
Dundas Square, Toronto
5 km walk starts @ noon
Register/donate: www.aidswalktoronto.ca
Print ad for a cause that’s near and dear to my heart.

12. Speech assignment for copywriting class – Why we need Ontario’s new sex ed curriculum.

13. Forestry, Construction, Manufacturing, Plumbing
You’ve got work to do. We’ve got your back.
Shop Acklands-Grainger online for what you need
to get the job done safe, right and on time.
Register your account online today.
Ordering is quick and easy:
www.acklandsgrainger.com
Point. Click. Done.
Register your account online by March 31, 2016 and…
Get a free USB phone charger for a min. purchase of $99 (CDN, before taxes)
OR
Get a free camcorder for a min. purchase of $199 (CDN, before taxes)
Based on an actual brief for Acklands Grainger to drive more customers to their website.
Language tailored to the audience in that industry.
Images are placeholders only. Suggest using actual client photos specific to each industry.

14. Lab, Health care
You’ve got work to do. We’ve got you.
Shop Acklands-Grainger online for what you need
to get it done safely, accurately and promptly.
Register your account online today.
Ordering is fast and easy:
www.acklandsgrainger.com
Point. Click. Done.
Register your account online by March 31, 2016 and…
Get a free USB phone charger for a min. purchase of $99 (CDN, before taxes)
OR
Get a free camcorder for a min. purchase of $199 (CDN, before taxes)
Based on an actual brief for Acklands Grainger to drive more customers to their website.
Language tailored to the audience in that industry.
Images are placeholders only. Suggest using actual client photos specific to each industry.

15. Clean as a …
A quick, cheeky print/online ad for RestoraLAX, a constipation relief/colonoscopy prep product.
Using humour to sell a product that people need in an discomfiting situation.

16. REAL GINGER.
REAL TASTE.
REAL AHHH.
YouTube concept:
Sunlit boat deck of a lakeside cottage on a summer
afternoon. [quiet, gentle ambient sounds only: birds, water
lapping against the deck, etc.]
Grandfather and toddler granddaughter sit on the deck,
having a picnic.
He pours some Canada Dry from a can into a sippy cup.
He hands her the sippy cup, then takes a sip from the can as
she looks on.
GRANDFATHER: Ahhh.
Granddaughter takes a sip.
GRANDDAUGHTER: Ahhh.
They both smile, looking out over the lake and relaxing as
they drink their Canada Dry.
*Canada Dry Ginger Ale: Could be done as a montage or
create individual spots: Show Grandfather and
Granddaughter over time (milestones): intimate moments
during his retirement party, her college graduation, her
wedding reception – to the two of them back on the deck
with her child (toddler).

17. Cathy McKim
cathymckim@gmail.com
Instagram: @lifewithmorecowbell
Blog: life with more cowbell
Twitter: @lifemorecowbell
Facebook: Cate McKim