Here's how I use my social media accounts and the previously unsaid guidelines I subconsciously follow on my digital channels.

1. Image: janeb13, CC0
SOCIAL MEDIA
PLAYBOOK
A condensed version
Cecilia Distefano

2. E-mails
Texts
Facebook
Instagram
Neko Atsume (Japanese cat collecting game)
Snapchat
YouTube
LinkedIn, WordPress, Weatherzone, misc. apps
One morning, as I woke up I decided to record all of the
apps I used in order on my smartphone before even
getting up.
I thought it was interesting to see that I watched a few
YouTube videos before checking the weather. I use the
weather app to decide what I’m going to wear that day –
so getting up simply wasn’t on my mind until I had
checked all of my social media channels.
Further proof that digital media is such an entrenched
factor in our lives!

3. These are some of the ‘guidelines’ for my personal accounts that I subconsciously follow (keep in mind I use
Instagram as my dog).
Facebook Instagram Snapchat
Intended audience Friends/family. Other dogs, dog lovers. Friends.
Purpose Keep up with latest news
and share my own in my
friendship circles.
Share photos with filters
in square format.
Share ten second informal
pictures/videos. Can
include filters &
geolocations
Content Interesting links (often
relating to feminism),
memes, status updates.
Goofy pictures to disprove
the stereotype that
Rottweilers are a vicious
breed.
Images of studying, going
out with friends, my dog
(as always).

4. These are some of the ‘guidelines’ for my professional accounts that I subconsciously follow.
Twitter is in between the professional and personal.
LinkedIn Wordpress Twitter
Intended audience Potential employers and
professional networks.
The world wide web,
particularly those with
shared interests (food,
digital media).
Classmates, professionals.
Purpose Scout job opportunities,
make connections with
companies I’d like to work
for.
Build a portfolio of written
work on topics I enjoy.
Share 140 character
tweets on what’s
happening right now.
Content Industry news, latest
career updates.
Share posts on both my
blogs: Melbourne Kebab
Quest and Cecilia Writes.
Links to relevant articles
relating to the course,
what I ate for breakfast,
short rants.

5. Less
Less
Less
More
More
More
Formal language
Sense of humour
Emotionality
The tone I use when I conduct myself on social media. Twitter is quite neutral, sitting mostly in the middle.