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Getting Started - Social Media Marketing As Explained through Game of Thrones

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Thinking of reaching new customers on social media channels, such as Facebook, Instagram, Twitter, etc. Here are 10 steps to get started.

Publié dans : Marketing

Getting Started - Social Media Marketing As Explained through Game of Thrones

  1. 1. Active Users (Millions) Est. Yearly Rev (Billions)* August 2017, Statista 2017 328 $1.21 2,047 $17.37 700 $3.08 106 $0.81 255 $0.64 175 $0.50 $3.881,500
  2. 2. IDENTIFY GOALS What are the campaign goals? Does it align with the rest of the team? Do you have a cohesive message?
  3. 3. IDENTIFY IDEAL CUSTOMER Who are you trying to reach? Who is your target audience?
  4. 4. SPY ON COMPETITORS Where are your competitors? What are they posting?
  5. 5. CHOOSE A NETWORK Where can you reach your audience?
  6. 6. ESTABLISH A BUDGET What is your anticipated ROI? What budget will you use for testing?
  7. 7. CREATE CAMPAIGNS What type of ads will you run? What part of the Buyer Journey are you reaching?
  8. 8. TRACK PERFORMANCE How will you measure success? What program will you use?
  9. 9. REPORT What can you leverage from other channels? Can you get more info from ad platform?
  10. 10. CONTINUE TESTING What can/should you test? How long will the test run?
  11. 11. REFRESH MESSAGE How can you avoid ad fatigue?
  12. 12. 7. TRACK PERFORMANCE 8. REPORT 9. CONTINUE TESTING 10. REFRESH MESSAGE 3. Spy on COMPETITORS 4. Choose a NETWORK 5. Establish a BUDGET 6. Create CAMPAIGNS 1. Identify GOALS 2. Identify Ideal CUSTOMER
  13. 13. “My watch has ended!” Cecilie Burleson Digital Advertising Strategist | CDK Global www.Linkedin.com/in/CecilieBurleson

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