Media have aided in shaping the world’s social,
cultural, political, and economic landscape to what it
The rise of technological advances created a faster
and much free-flowing movement of information and
communication, such as allowing easier connection to
people around the globe, opening more opportunities
for sharing ideas, and creating more outlets for us to
share our thoughts and opinions.
The more we immerse ourselves in mediated
communication, the more we lose touch of meaning,
value, and authenticity of human interaction.
It is important to inculcate the proper use of media
and information so as to maximize its benefits and not
be overpowered by its downsides.
- Refers to the many ways our
information environment is
polluted – content is fake, used
out context, or weaponized to
attack a certain individuals or
groups of people.
- Refers to information that is
false, but the person sharing or
disseminating it unknowingly
perceives it as something true.
A. False Connection – when
headlines or visuals do not
support the content.
B. Misleading Content – by
cropping photos or choosing
quotes or statistics selectively.
- Refers to the content that contains false
information with the deliberate intention
to mislead or deceive the audience.
a) False Content – when genuine content is
re-circulated out of its original context.
b) Imposter Content – person’s bylines used
alongside articles they did not write,
organizations’ logos used in videos or
images they did not create.
c) Manipulated Content – when genuine
content is manipulated to deceive.
d) Fabricated Content – fabricated “new
sites” or fabricated visual.
MAL – INFORMATION
- Refers to the information that is based
on reality but is used to inflict harm.
a. Leaking to the press private information
for personal or corporate interest.
b. Using pictures with no context or false
context in an effort to ignite hatred of a
particular ethnic group.
My Responsibility as a Media Consumer
FIVE KEY QUESTIONS:
1. WHO CREATED THE MESSAGE? (AUTHOR)
2. WHAT CREATIVE TECHNIQUES ARE USED TO ATTRACT MY ATTENTION? (FORMAT)
3. HOW MIGHT OTHER PEOPLE UNDERSTAND THIS MESSAGE DIFFERENTLY THAN ME? (AUDIENCE)
4. WHAT VALUES, LIFESTYLES, POINTS OF VIEW ARE REPRESENTED IN, OR OMMITTED FROM, THIS MESSAGE?
5. WHY IS THIS MESSAGE BEING SENT? (PURPOSE)
My Responsibility as a Media Producer
RESPONSIBILITIES AS A MEDIA AND INFORMATION LITERATE CONTENT PRODUCER/CREATOR.
1. GIVE CREDIT WHERE CREDIT IS DUE. 6. RESPECT OTHER PEOPLE’S PRIVACY
2. AVOID SHARING RAW AND UNVERIFIED INFORMATION. 7. ALWAYS BE RESPECTFUL
3. THINK ABOUT WHO CAN SEE AND WHAT YOU HAVE SHARED
4. BE OPEN TO LEARNING CONSTRUCTIVE CRITICISMS
5. SHARE EXPERT KNOWLEDGE.