Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Predictive Analytics
Demo Series
Optimizing Merchandise Financial Planning
Agenda
• Introduction to Celect
• Current State of Retail
• Understanding Customer Choice
• A Prescriptive Retail Process
...
THE WAY YOU USE YOUR DATA HAS
FUNDAMENTALLY CHANGED
© 2016 Celect, Inc. All Rights Reserved.3
Current state of retail
© 2016 Celect, Inc. All Rights Reserved.4
Retailers are
Awash in Data
Inventory, PoS,
browse histo...
© 2016 Celect, Inc. All Rights Reserved.5
There’s a better way
© 2016 Celect, Inc. All Rights Reserved.6
Bring Science
to the Art of
Retail
• Supplement your experi...
The evolution of predictive analytics in retail
© 2016 Celect, Inc. All Rights Reserved.7
Basic reporting on historical da...
What kind of foresight?
© 2016 Celect, Inc. All Rights Reserved.8
We sold out of a particular product in Store 28
WHAT WAS...
A prescriptive retail process
Plan Buy Allocate Sell Liquidate
© 2016 Celect, Inc. All Rights Reserved.9
What product
and ...
A prescriptive retail process
Plan Buy Allocate Sell Liquidate
© 2016 Celect, Inc. All Rights Reserved.10
What should my f...
DEMO!
© 2016 Celect, Inc. All Rights Reserved.11
Thank you!
© 2016 Celect, Inc. All Rights Reserved.12
www.celect.com/
blog.celect.com
Follow us on Twitter! @celect
Prochain SlideShare
Chargement dans…5
×

Predictive Analytics Demo Series: Optimizing Merchandise Financial Planning

541 vues

Publié le

We discuss and demo how to use predictive analytics to optimize the merchandise planning process.

For the full webcast replay: https://www.celect.com/merch-financial-planning-webcast-replay

Publié dans : Commerce de détail
  • Identifiez-vous pour voir les commentaires

Predictive Analytics Demo Series: Optimizing Merchandise Financial Planning

  1. 1. Predictive Analytics Demo Series Optimizing Merchandise Financial Planning
  2. 2. Agenda • Introduction to Celect • Current State of Retail • Understanding Customer Choice • A Prescriptive Retail Process • DEMO – Optimizing Merchandise Financial Planning © 2016 Celect, Inc. All Rights Reserved.2
  3. 3. THE WAY YOU USE YOUR DATA HAS FUNDAMENTALLY CHANGED © 2016 Celect, Inc. All Rights Reserved.3
  4. 4. Current state of retail © 2016 Celect, Inc. All Rights Reserved.4 Retailers are Awash in Data Inventory, PoS, browse history, transaction logs, search, etc. Online/Offline are Blurring Merchants often have responsibility for both online and in-store Need for Growth Opportunities Improved Allocation, Buy Accuracy, Assortment Planning
  5. 5. © 2016 Celect, Inc. All Rights Reserved.5
  6. 6. There’s a better way © 2016 Celect, Inc. All Rights Reserved.6 Bring Science to the Art of Retail • Supplement your experiences, knowledge, and intuition with machine learning • Leverage the data you already have Predicting Customer Choice • How products interact and influence each other • Assortment Planning, Buy Accuracy, & Allocation
  7. 7. The evolution of predictive analytics in retail © 2016 Celect, Inc. All Rights Reserved.7 Basic reporting on historical data (Excel) REPORTING What happened? ANALYSIS Why did it happen? Business Value Complexity MONITORING What’s happening now? PREDICTIVE What might happen? Stats based on traditional metrics (Excel) Decision support via machine learning Dashboards, traditional planning tools Provides foresight into making decisions happen
  8. 8. What kind of foresight? © 2016 Celect, Inc. All Rights Reserved.8 We sold out of a particular product in Store 28 WHAT WAS THE RIGHT ALLOCATION? We have never sold a particular product in Store 58 HOW WELL WOULD IT SELL THERE? We are looking to add a new brand in to a set of stores WHAT IMPACT WILL THAT HAVE ON STORE SALES?
  9. 9. A prescriptive retail process Plan Buy Allocate Sell Liquidate © 2016 Celect, Inc. All Rights Reserved.9 What product and how much should I buy? Did I over-buy or under-buy? Is the product in the right stores? Did I maximize full price sell- through? How much margin did we lose? Prescriptive Decisions Optimized Assortments Optimized Allocation Engaged Customers Optimized Markdown
  10. 10. A prescriptive retail process Plan Buy Allocate Sell Liquidate © 2016 Celect, Inc. All Rights Reserved.10 What should my financial targets be for a given timeframe, location, or merchandising hierarchy? Planning system of record integration Prescriptive Decisions Optimized Assortments Optimized Allocation Engaged Customers Optimized Markdown
  11. 11. DEMO! © 2016 Celect, Inc. All Rights Reserved.11
  12. 12. Thank you! © 2016 Celect, Inc. All Rights Reserved.12 www.celect.com/ blog.celect.com Follow us on Twitter! @celect

×