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Trendspotting In Social Media - CenterlineDigital - #MoThoughts - June 2016

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As marketers, we often find ourselves suffering from “me too” syndrome.Everyone is talking about Snapchat, so clearly we must make an account (that we rarely use). The problem with this approach is you will always find yourself in the position of playing catchup.

Following trends overtime makes things a lot easier to manage, so we’ve put together a simple three-step approach to keep up with the social trends and platforms that are most relevant for your business.

Learn more: http://www.centerline.net

Publié dans : Marketing
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Trendspotting In Social Media - CenterlineDigital - #MoThoughts - June 2016

  1. 1. TRENDSPOTTING Keeping up with the latest social media platforms @mothoughts
  2. 2. Can you name these platforms? | 2@mothoughts
  3. 3. | 3 How about these? @mothoughts
  4. 4. | 4 …and all of these? (The ones without the name in the logo!) The task of identifying the social media platforms that make the most sense for your brand can be overwhelming in such a crowded (and growing) landscape. But discovering the platforms where your audience is engaging (before they become over-crowded with your competitors) is worth the investment. How do you do this? SOCIAL MEDIA TRENDSPOTTING @mothoughts
  5. 5. | WHAT IS TRENDSPOTTING? 5@mothoughts
  6. 6. | The identification of new “things” before they become mainstream. 6@mothoughts Like social media platforms & trends
  7. 7. | NOT A guessing game Looking into a magic ball A short-term investment 7@mothoughts
  8. 8. | 8 WHAT DOES IT LOOK LIKE? (When done correctly) @mothoughts
  9. 9. | 9 GE - CASE STUDY PROMOTED ON MAIN WEBSITE ACTIVE @mothoughts GE has mastered the art of trying early and often. They prominently promote eight “core” social channels on their website, but are actively posting customized content on many more “beta” platforms. This allows them to take risks and experiment without having to fully commit or risk reaching audiences with specialized content that won’t resinate.
  10. 10. | GE - CASE STUDY 10@mothoughts PROMOTED ON MAIN WEBSITE ACTIVE GE has mastered the art of trying early and often. They prominently promote eight “core” social channel on their website, but are actively posting customized content on many more “beta” platforms. This allows them to take risks and experiment without having to fully commit or risk reaching audiences with specialized content that won’t resinate. Tried and true “core” social platforms “Beta” social platforms that may or may not eventually move to the core lineup VS
  11. 11. | 11 HOW DO YOU KEEP UP WITH EVERYTHING? @mothoughts
  12. 12. | 12 1. LISTEN 2. MONITOR 3. TRY KEY STEPS @mothoughts
  13. 13. TO PROSPECTS AND CUSTOMERS ABOUT WHAT PLATFORMS THEY LOVE AND WHAT CONTENT THEY NEED LISTEN 1 • Influencers • Advocate Programs • Focus Groups • Interviews • Events
  14. 14. THE LANDSCAPE USING TOOLS AND TREND REPORTS MONITOR 2 • Online & Social Media Listening Tools Sysomos , Radian6 , Hootsuite, Cision, Spinklr • Industry Reports & Trade Magazines IBISWorld, EBSCOhost • Online Tools BuzzSumo, Google Trends, AdWords Keyword Planner • Online Awards FWA (Favorite Website Awards), The Shorty Awards • App Stores Monitor the iOS & Android social categories for trending apps
  15. 15. • Eliminate platforms that don’t make sense for your content or business • Try things on a small scale • Only fully adopt platforms that are showing results and effectively reaching your audience PLATFORMS EARLY AND OFTEN TRY 3
  16. 16. Each new social platform is an opportunity to think of new ways to engage your audience and challenge your team. The earlier you join, the more forgiving the audience is and the better chance you have to start a trend instead of following one. Happy Trendspotting. HAVE FUN! BONUS *
  17. 17. 17 THANK YOU! Monique Simpson, Digital Strategist Twitter: @mothoughts Linkedin: /moniquejsimpson Centerline Digital 509 W. North St | Raleigh, NC 27603 919.821.2921 centerline.net

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