3. Today simply offering another product just isn't working. Todays customers are
internet savvy, they research your product & your service.
Your customer is aware of your competition.
It's important that your product (and company) has the advantage of being
well priced and branded. That said, a lot of customers will not buy from
you unless they can trust you and your customer service.
The level of customer service is probably the most important competitive
advantage you can offer your clients because this will decide how much
return business you get.
This of course presents a challenge but it can help you turn your company
around!
See here for more information: Improving customer satisfaction!
Improving Customer Satisfaction