Managing the Cross-Channel Experience

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Centro's Kelly Wenzel, CMO, and Gunnard Johnson, SVP of Data & Analytics, walk you through the Cross-Channel experience, with performance and data as the key drivers to success.

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According to the Association of National Advertisers (ANA), bot-driven ad fraud caused $6.5 billion in losses in 2015. The worst part is that this trend is showing no signs of slowing down. The openness of the programmatic ecosystem allows bad apples to partake in and pollute the quality of the marketplace. What can you do to protect yourself against the many forms of ad fraud? And what can you do to join the fight against it? Ian Trider, Centro’s Director of RTB Platform Operations, covers: -The basics of ad fraud - what it is and its many forms -How rampant ad fraud is and who (and what) is responsible -Tips and best practices for identifying fraud and how to protect yourself

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