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Landing Pages
generate sales & leads
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@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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ALEX OLIVEIRA
“Dadpreneur”
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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4 Steps To a Great Landing Page
Step 1:
Design
Step 3:
Promote
Step 4:
Measure
Repeat!
Step 2:
Optimize
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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What’s Your Offer?
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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Design
Musts
● Layout
● Images
● Responsive
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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Design Tips
Color & Branding
- Optimistic and youthful
- Often used to grab a
viewer’s attention
Yellow
1 - Energy
- Increases heart rate and
creates urgency
- Often seen with clearance
sales and references to food
Red
2 - Creates the sensation of
trust and security
- Often used by banks and
businesses
Blue
3 - Associated with wealth
- The easiest color for the
eye to process and used
with finance or
entertainment websites
Green
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- Aggressiveness
- Used as a call-to-action
and attention grabber
Orange
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- Romantic and feminine
- Used to market products
and services for women
and young girls
Pink
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- Soothing and calm
- Often relates to beauty or
anti-aging products
Purple
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- Powerful and sleek
- Seen as luxurious and
sophisticated
Black
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@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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Design Tips
• Is The Offer Clickthrough or LeadGen?
• No Navigation Menu
• Offer Above The Fold
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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Sample
Design
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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Optimization MustsDefinition of Optimization - noun op·ti·mi·za·tion ˌäp-tə-mə-ˈzā-shən
an act, process, or methodology of making something (as a design, system, or decision)
as fully perfect, functional, or effective as possible;
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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Optimization
Musts
• Copy – Headline
• CTA – Call-To-Action
• Forms (short vs long)
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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• Integrate with CRM/ESP/Marketing Automation
• What To Test? Color, Image & CTA
• No Paragraphs- Use Bullets
• A/B Testing is a MUST!
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
Optimization
Tips

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@alexf_oliveira
www.linkedin.com/in/alexoliveira1
Landing Page Wordpress Plugin

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@alexf_oliveira
www.linkedin.com/in/alexoliveira1
Optimization
Example
• USe booking system
• Test the order of your form fields
• Try single steps vs multiple steps

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Marketing
Musts• Target Audience & Location
• PPC pay-per-click OR CPL cost-per-lead
• What marketing channels will you use?
• Ad designs must be consistent with Landing Page
• Emphasize Benefits NOT Features
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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• Add Testimonials
• Add Trust Indicators (Reviews, SSL)
• Limit Social Media Links
• Video (hosted on your landing page)
@alexf_oliveira
www.linkedin.com/in/alexoliveira1
Marketing Tips

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Sample Marketing Campaign
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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Measuring
Results
• Analytics (add pixels and conversion
tracking)
• Optimize Landing Page and Marketing
Campaign based on data analysis
@alexf_oliveira
www.linkedin.com/in/alexoliveira1

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Thank You
ALEX F. OLIVEIRA
alex@prediq.io
@alexf_oliveira
www.linkedin.com/in/alexoliveira1