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Introduction to HannaHodge
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Challis Hodge
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Circa 2000 HannaHodge POV and overview.
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Introduction to HannaHodge
1.
Answering the User
Experience Questions What, Why, Who, How © 2000, HannaHodge
2.
what?
3.
what is user
experience? The perception resulting from the experiences a person has with a company, its products, and its services at every point at which that company touches their lives, over time. © 2000, HannaHodge
4.
what is user
experience? a collection of moments which comprise a perception a reflection of audience understanding through things such as: information/task prioritization and flow appropriate terminology community levels of personalization brand meaning creative strategy © 2000, hannahodge
5.
user experience ≠
web experience in today’s internet space, the primary contact point is a web site or application, yet additional points of contact… other same-brand business areas marketing communications customer service and product support …are also of critical importance (not to mention…) © 2000, hannahodge
6.
what is user
experience? a way of working which centers on quality of human experience: in the moment, by making things useful, usable, and desirable over time, by fitting well into the shifting context of people’s lives © 2000, hannahodge
7.
what is user
experience? user-centered: our iterative process gets it right every time intuitive: users don’t have to consider the next steps after tasks appropriate: designed to reflect the mental construct of user expectations © 2000, hannahodge
8.
together, we enable
experiences people activities goals relationships context attitudes knowledge beliefs … businesses & designers objects interactions settings tools services connections … Experiences Happen © 2000, HannaHodge
9.
why?
10.
time corporate understanding how to make things why
we need user experience? …we’re getting better at making things © 2000, hannahodge
11.
understanding the patterns of everyday
life but life is hard to understand time corporate understanding how to make things © 2000, HannaHodge
12.
what to make? understanding the
patternsof everyday life how to make things this creates a gap understanding the patterns of everyday life time corporate understanding how to make things tip o’ the hat to Patrick Whitney, Institute of Design © 2000, HannaHodge
13.
the wrong answer the
“brains around a table” rule: it isn’t possible to sit around a conference table and imagine correctly what people need & want. © 2000, HannaHodge
14.
fill the gap
through understanding what people really do, what they really need © 2000, HannaHodge
15.
the cycle of
experience The CustomerThe Customer © 2000, HannaHodge
16.
the cycle of
experience SocialSocial ReputationReputation AwarenessAwareness AttractionAttraction OrientationOrientation CompellingCompelling InteractionInteraction ExtensioExtensio nn RetentionRetention The CustomerThe Customer tip o’ the hat to Doblin Group & seeSpace © 2000, HannaHodge
17.
the cycle of
experience Attraction Awareness accessible reachable = Availability Attraction close a distance worthwhile = Curiosity Engagement Orientation explore get located =Mapping Compelling Interaction complete valuable activities delight the senses progressive skilling manage trouble = Challenge, Intensity, Reward, Meaning Extension Extension rising expectations sustained participation new capability = Leverage Retention repeat engagement support environment =Loyalty Social Reputation learn collaboratively recommend to others brand recognition = Spreading Activation © 2000, HannaHodge
18.
who?
19.
who is HannaHodge? we
are a user experience firm. a new kind of firm that focuses solely on matching digital products & services to peoples wants and needs. we are better than anyone else at understanding users to make businesses more successful. © 2000, hannahodge
20.
HannaHodge is different We
are driven by the value of creating products that connect people & businesses in mutually beneficial ways. © 2000, HannaHodge
21.
HannaHodge is about
people the people we hire, the way we work & the results we deliver to clients are driven by two powerful forces. people centered business people centered design People driven process © 2000, HannaHodge
22.
people centered business
the world is changing in ways that put more power in the hand of customers. we work with clients to ensure they innovate accordingly. HannaHodge is about people © 2000, HannaHodge
23.
people centered design
people are faced with overwhelming force of change, increasingly complex choices & intrusion of technology into everyday life. we seek to counter this trend. HannaHodge is about people © 2000, HannaHodge
24.
how?
25.
how HannaHodge is
better? the magic of interdisciplinary teams relentless focus on people rigorous user validation & measurement user experience at core of business © 2000, HannaHodge
26.
how HannaHodge is
better? the magic of interdisciplinary teams: bringing together anthropologists, cognitive engineers, interface designers, technologists core team of researcher, strategist, designer, technologist © 2000, HannaHodge
27.
how HannaHodge is
better? rigorous user validation & measurement: conceptual validation usability testing continuing tracking and measurement iterative prototyping © 2000, HannaHodge
28.
how HannaHodge is
better? user experience at core of business: not an IT firm not an advertising agency not a graphic design firm not a usability firm not a research firm © 2000, HannaHodge
29.
process overview opportunity identification customer research organizational
research market research analysis & synthesis workshop opportunity workshop development planning create, evolve, refine, adjust: opportunity map, business goals, experience goals, products & services, organization prototypes: exploration, validation, refinement © 2000, HannaHodge
30.
refine the problem ©
2000, HannaHodge
31.
examine primary and
secondary data © 2000, HannaHodge
32.
apply a variety
of methods electronically facilitated requirements sessions user observation user experience audit online user questionnaire server log analysis internal client competitive reports interviewing of stakeholders usability testing © 2000, HannaHodge
33.
© 2000, HannaHodge testing
in a variety of environments
34.
© 2000, HannaHodge testing
in a variety of environments
35.
© 2000, HannaHodge testing
in a variety of environments
36.
© 2000, HannaHodge testing
in a variety of environments
37.
© 2000, HannaHodge testing
in a variety of environments
38.
© 2000, HannaHodge testing
in a variety of environments
39.
immerse the team
in the data © 2000, HannaHodge
40.
explode the data
to make it usable © 2000, HannaHodge
41.
cluster and define
patterns © 2000, HannaHodge
42.
turn clusters into
models © 2000, HannaHodge
43.
use case scenarios
& narratives, storyboards © 2000, HannaHodge
44.
functionality matrix © 2000,
HannaHodge
45.
user interface region
definition © 2000, HannaHodge
46.
site map © 2000,
HannaHodge
47.
fidelity appropriate to
the stage you’re in © 2000, HannaHodge
48.
low fidelity prototypes ©
2000, HannaHodge
49.
low-fidelity prototypes Image (logo) ©
2000, HannaHodge
50.
© 2000, HannaHodge competitive
testing
51.
© 2000, HannaHodge conceptual
user interface design
52.
© 2000, HannaHodge refinement
of UI details
53.
© 2000, HannaHodge branding,
co-branding
54.
© 2000, HannaHodge high
fidelity prototypes
55.
© 2000, HannaHodge test
again with users
56.
features are traceable
directly to observed needs © 2000, HannaHodge
57.
styleguide © 2000, HannaHodge
58.
developer checks and
balances © 2000, HannaHodge
59.
© 2000, HannaHodge
60.
© 2000, HannaHodge