The document discusses a UK-based startup called Frinter that provides free prints to students with ads printed on the other side of pages. The founder and CEO, Shivam, gained degrees in mechanical and automotive engineering. During an internship, the trainee learned about Frinter's revenue model of free prints for students in exchange for ads, developed marketing strategies like online campaigns and website content, and made 13 partners and successful online campaigns for the company. The trainee linked the work to digital marketing, promotion strategies, and market segmentation theories learned. Suggestions included paying more attention to realities, adding more kiosk machines, and not promoting where kiosks won't be installed.

1. By
Chanchal Sharma
MB
76

2. Company Profile
• UK based startup
• Started operation in 2015, India
• The Founder & CEO is Shivam
• He gained his degree in Mechanical Engineering and
Automotive Engineering
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3. Objective Of Training
• To understand the revenue model of company
• To understand the implication of theoretical concepts
• To thoroughly understand about marketing campaigns
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4. Revenue Model
• Company gives free prints to students
• On one side of the page it’s the student required content
• On the other side of page sponsored ads
• Ads could be of full page ads, banner ads & redeemable
coupons
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5. Continue
• Pages are printed in machine
• Small screen shows the ads
• Vinyl also available to sponsors
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6. Work Assigned
• Online campaigns
• Offline promotion
• Pitching the idea to college management
• Develop the website content
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7. Continue
• Making partners with local
businesses around the colleges
• Market survey
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8. Learning
• Learned how to make marketing strategies
• Online campaigns
• Develop the website content
• Learned how to promote company online and offline
platform
• Idea pitching to the management
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9. Achievements
• Made 13 partners for the company
• Successful online campaigns
• Got Letter of Recommendation
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10. Linkage To Theory Concepts
• Digital marketing – Online campaigns
• Promotion strategies
• Market STP
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11. Suggestions
• Management needs to pay more attention to ground
realities
• Need more kiosk machines
• Should not invest time in promotion in colleges where
there is no near plan to install kiosk machine
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12. Frinter 12