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Patanjali

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Publié le

Patanjali -2017
topics:-
intro
vision
mission
swot
achievement
future plans
new product
product life cycle
conclusion







Publié dans : Alimentation
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Patanjali

  1. 1. Prakriti ka ashirwad MADE BY:- CHANDAN MISHRA
  2. 2.  Name:- Patanjali Ayurved Ltd.  Founder :- Ramdev, Acharya Balkrishna  Founded:- 2005  Company type:- Unlisted Public  Company Category:- Company Ltd By Shares  Sub Category:- Indian Non-Govt. Co.  Industry Type:- Manufacturing (FMCG) INTRODUCTION
  3. 3.  Authorised Revenue:- INR 5000.00 Crore.  Board Of Directors: 7 Members  Head Director:- Mukta Nand  Managing Director:- Acharya Balakrishna  Business Partners:- 1. Bijoor Group ,Mudra Group,Kishore Biyani’s Future Group, Mumbai Big Bazaar’ Hyper City and Star Bazaar ,BazaarCart.com, Aditya’s Pittie Group Products:- more than 398 Foods,Groceries,Cosmetics,Juices etc...
  4. 4.  To be a top Ayurveda company among all MNC’s.  To Re-introduce the Indian Ayurveda.  To crack the world’s attraction to our India.  To work for the welfare of Humanity.  To reinvent our traditional knowledge of Yoga and Ayurveda. VISION
  5. 5.  To reach the great heights.  To restart the swadeshi movement.  To produce good quality products at cheaper rates.  To introduce Indian Ayurveda to this modern world.  To crack the maximum market share. MISSION
  6. 6.  Natural In Nature.  Good Quality cum Maximum Quantity.  No Negative Effects.  Better cum Positive Results.  Cheaper Prices as Compared To Other Ayurvedic or Non Ayurvedic Products. Why to choose Patanjali Products?
  7. 7. SWOT ANALYSIS S-Strength 1. Brand Name. 2. Strong TQM. 3. Excellent Marketing Strategy. 4. Innovative Personality. 5. Cheap price cum Charming Products . . W-Weakness 1. No standard advertising. 2. Lower Concentration on Other top countries.
  8. 8. O-Opportunities 1. Possibility of Becoming World’s Top MNC. 2. Expansion. 3. Maximum Marketing Share. T-Threats 1. Govt. Regulations. 2. Maximum Taxes. 3. Lack Of Support From Foreign Govts.
  9. 9.  Giant FMCG in Only 5 Years.  Accomplished “Make In India Concept”.  Highest Turnover Cum Profit (2007- 250 crores and 2015 2,215 crores).  Maximum Outlets In Minimum Time(2007 150 outlets and Now 2015 15000 exclusive+1,00,000 stores).  Biggest Swadeshi Movement.  Tough Competitor In The Market for Other MNCs and Indian Companies. ACHIEVEMENT
  10. 10. RAMDEV BABA “Neither I own a single share of Patanjali Ayurved, nor do I take a single penny to promote it”.
  11. 11.  They want to achieve 10,000 crore business To expand the business at the global market in next 5 years.  Planning to Produce Beverage Drinks to crack the market share of other MNC’s.  To Reach the great heights as to lower the demand for MNC’s.  Planning to open its outlets at Railway Stations and Airports.  Planning to advertise through McCann and Mudra for next level of Marketing plans. FUTURE PLANS & GOALS
  12. 12. NEW PEODUCT DEVELOPMENT
  13. 13. PRODUCT LIFE CYCLE
  14. 14. Little wonder then, that Patanjali Ayurved Ltd. has become the fastest growing Fast Moving Consumer Goods (FMCG) brand in India! Making everything from biscuits to balms, Patanjali Ayurved Ltd even plans to come with dairy products.
  15. 15. PRICE COMPETITION
  16. 16. REVENUE
  17. 17. THANK YOU

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