2. What is it?
HotelCom is a SMS
Customer Contact &
Marketing System
developed and licensed
by Channel Mobile for
the Hospitality Industry.
3. How does it work?
The system automatically imports data
from the Property Management System
(PMS) throughout the day to allow for
the sending of targeted and
personalised text messages.
The system can be configured for
Automated & Manual Marketing
Messages. Welcome
Cara Jones
Thank-you for
choosing our hotel,
we hope you enjoy
your stay.
4. Why use it?
Increase your level of customer contact
and service – create “front of mind” and
brand awareness.
Create an open communication channel
between the hotel/brand and the guest
(Welcome SMS).
5. Why use it?
Seamlessly communicate booking information
(Reservation Confirmation SMS)
Your information with
regards to your stay with us:
Miss Cara Jones
Hotel Cape Town
Check in date:
20th November 2011
Check out date:
30th November 2011
Contact Numbers:
Home: 021 4395975
Work: 021 2224444
Cell: 0715995674
Email: cjones@maxxor.com
6. Why use it?
Provide value-add or marketing information
to an opt-in list
• Lunch and Dinner Specials
24
• Weather Reports Cape Town Tues
Sunny 12/06
• Accommodation promotions Warm up this winter with our
Winter Specials
• Frequent Guest 2 course's for R200
3 course's for R300
• Spa promotions
Spa
• Gaming promotions Promotions for
June
What’s Happening? Find out more…
Abba show
Club Festival Get half price
tickets ...
Entertainment
• Conference promotions
7. Why use it?
Enable hassle free feedback after check
out – Reply on the departure SMS or
complete the Mobi Feedback form.
System is fully reply enabled
• Guests can communicate the pros and
cons of their stay via reply SMS
• Replies with guest comments can be
followed up on and resolved
• Create repeat customers and positive
word of mouth
8. Why use it?
Dear Mr Maconachie.
Thank you for being our
guest at the PROTEA
HOTEL VICTORIA
JUNCTION, we look
forward to welcoming
you back again soon.
Please remember to rate your
stay at
m.proteahotel.com/feedback
9. Why use it?
Dear Mr Maconachie.
Thank you for being our
guest at the PROTEA
HOTEL VICTORIA
JUNCTION, we look
forward to welcoming
you back again soon.
Please remember to rate your
stay at
m.proteahotel.com/feedback
10. Why use it?
The information you have
entered has been submitted
to our team.
Dear Mr Maconachie.
Thank you for your feedback
Thank you for being our
guest at the PROTEA
HOTEL VICTORIA
JUNCTION, we look
forward to welcoming
you back again soon.
Please remember to rate your
stay at
m.proteahotel.com/feedback
11. Why use it?
From: Channel Mobile
SentThe11 June 2012 have
: information you
entered has been submitted
To : GM Protea Hotels
to our team.
Subject: Client Feedback
Dear Mr Maconachie.
……………………………………………
Thank you for your feedback
A client has completed the Hot
Or Not survey. for being are
Thank you The details our
laidguest at the PROTEA
out below.
Title : Mr
HOTEL VICTORIA
First Name : Robert
Last JUNCTION, we look
Name : Maconachie
forward to welcoming
Home :
Work : back again soon.
you
Cell Number : 8236538441
Email:
Please remember to rate your
Hotel Stayed At : Protea Hotels
Room No. : 501 at
stay
m.proteahotel.com/feedback
Hot Or Not Rating : 9
Comments :
12. Why use it?
From: Channel Mobile
SentThe11 June 2012 have
: information you
entered has been submitted
To : GM Protea Hotels
to our team.
Subject: Client Feedback
Dear Mr Maconachie.
……………………………………………
Thank you for your feedback
A client has completed the Hot
Or Not survey. for being are
Thank you The details our
laidguest at the PROTEA
out below.
Title : Mr
HOTEL VICTORIA
First Name : Gavin
Last JUNCTION, we look
Name : Mandel
forward to welcoming
Home :
Work : back again soon.
you
Cell Number : 823636228
Email:
Please remember to rate your
Hotel Stayed At : Protea Hotels
Room No. : 501 at
stay
m.proteahotel.com/feedback
Hot Or Not Rating : 9
Comments :
14. Features
Protea Hotel Umhlanga:
“We had almost immediate results
Type of Campaign: Promotional Campaign from the SMS broadcast – within an
Objective: Drive Sales hour or two we had already secured
Technology Used: Bulk SMS through Channel one booking and to date we have
Mobile’s HotelCom and Campaign Manager systems managed to sell 8 room nights with
our Last Minute special. It is a great
A Personalized Bulk SMS was sent to 1500 previous tool and will most definitely be using
guests. Net result was 8 rooms booked at R700 per it again!”
room per night.
Turnover: 8 * R700 = R5600
Campaign cost: Less than R600
Protea Hotel Umhlanga Testimonial:
Shannon Taylor, Marketing Plan Co-ordinator
15. Contact Us
Contact:
Telephone: 087 351 5225
Helpdesk: 0860 104 671 “SMS INFO to
33369 and we
Website: www.channelmobile.co.za will contact
Email: support@channelmobile.co.za you”
Social:
