1. 11Confidential © 2014
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iris Worldwide Does
Earth Day
Tuesday April 22 2014

2. 22Confidential © 2014
THEME FOR EARTH DAY 2014=
CITIES
As the urban population grows and the effects of climate change worsen, our
cities have no choice but to evolve.
More than half of the world’s current population lives in cities.
By 2050 the UN estimates that will have increased to 75%.
There will be 3 BILLION MORE PEOPLE vying for the same limited space…
Current models for housing, food, education, transportation, energy and
infrastructure will need to be re-imagined to sustain such large numbers of
residents and allow them to thrive..
YEAH BUT WHAT CAN WE DO?

3. 33Confidential © 2014
As an industry, nobody knows brands and how to SHIFT
BEHAVIORS better than we do: we’re the experts in taking
complex business problems and applying our creativity to
influence behavior change on a daily basis.
That influence is incredibly powerful and has the potential to
make a serious impact on not only our clients’ businesses but
also to REIMAGINE THE WAY WE LIVE WORK AND PLAY IN
THE CITY WE CALL HOME
So what’s getting in our way?
A LOT!

4. 44Confidential © 2014
The tweets.
The updates.
The FOMO.
Technology is amazing and helps us do our
jobs and communicate more effectively. But
these tools often serve as a distraction –
taking our attention away from what’s
important.
What if we stopped, just for one day, free of
any distractions.
What could we achieve, solve, create and
ideate?
LET’S SEE!