Are you using social networking sites like twitter, Facebook, or LinkedIn® but need to get more benefits from time spent on your career or business? Having a strategy, a communication plan, and sharing your story will get you where you want to go.

1. Digital Success™
Take Your Social Networking to the Next Level
February 3, 2010
www.ChaosToClarity.com
©2009, 2010 Chaos To Clarity LLC. Chaos To Clarity, Success in a Digital World,
Digital Success and the Chaos To Clarity logo are trademarks of Chaos To Clarity LLC.

2. What We Do
➡Websites, Blogs & Facebook
Fan Pages
➡Social Networking & Media
Classes
➡In-person & Online
Customized Coaching
➡Group Learning & Interactive
Talks
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

3. Meet the Team
Jo Golden, MS, PhD, specializes in education, communication, and moving
through conflict around learning and change in the digital world. Jo believes in
starting wherever you are and working with you to establish confidence,
competence, and practical self-education strategies for the future. She brings over
12 years experience to supporting clients as a digital strategist and web content
wrangler. She guides clients to develop compelling stories on the Web via websites,
blogs, social networking, and social media. jogolden.com
Tracey Holinka, MS, supports clients by teaching you how to make the most of
computers and the Internet while getting your business or professional self online.
She brings over 12 years experience to steering projects and providing advanced
computer coaching, creating compelling Websites and blogs, as well as developing
customized social networking automation processes for clients. She believes that
technology ought to be clarified by professionals, not cloaked in mystique to
exclude everyone else. traceyholinka.com
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

4. What is the Social Web?

5. The Social Web
➡Social ➡Social media
networking ‣ Blogs
‣ Twitter ‣ YouTube
‣ Facebook ‣ Flickr
‣ LinkedIn® ‣ SlideShare
‣ Ning groups ‣ Facebook
(niche sites) ‣ Twitter
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

6. The Big 3
➡Facebook - over 350 million
active users (facebook)
➡LinkedIn® - over 50 million
users (LinkedIn blog)
➡Twitter - over 50 million
visitors in July 2009
(TechCrunch)
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

7. Big 3 Comparison
Social Norms Network Relationships Updates
Twitter flipflops — tuxes Unidirectional Followers Tweets
Facebook casual — dress to Reciprocal Friends Status Update
(Personal) impress
Facebook casual — dress to Unidirectional Fans Status Update
Fan Page impress
LinkedIn casual Friday Reciprocal Connections Status Update
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

8. Make the Most of the Big 3
Jobs Business Friends
Twitter find leads or meet connect with clients, connect with old ones
people that can help prospects & partners or make new ones
Facebook find leads connect with old ones
(Personal) or make new ones
Facebook connect with clients &
Fan Page prospects
LinkedIn find leads or meet connect with clients,
people that can help prospects & partners
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

9. Overall Strategy & Plan

10. Strategy
➡Have a strategy—
or you lose
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

11. Have a Home Base
➡Social Networking sites go down
‣ Facebook and Twitter can experience
technical problems and go down
‣ They’re offered as a free service
so there’s not much to do about it
➡How will business find you?
➡Consider a blog or website
‣ Showcase your work or product
‣ Reliable home base that you control
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

12. Goals
➡What are you trying to
accomplish with your
Web presence?
➡What level of visibility
do you expect from your
web presence efforts?
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

13. Target Audience
➡Who are you trying to reach on the Web?
➡Clients?
➡Partners?
➡Employers?
➡Competitors?
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

14. State of Your Market
➡What are your competitors doing
on the Web?
➡Offering services?
➡Doing well? Doing poorly?
➡Which social networking sites are
they using effectively?
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

15. Communication Options
➡Repurpose information
➡Flow of information
➡Cautions for times of
data persistence
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

16. Communication Plan
➡Where are your people?
➡Which target audience
members use which networks?
➡What do you need to tell them?
➡Who are you online?
➡Introduce your online persona
to a friend…
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

17. Defining What Works for You
➡Considerations
‣ Time available
‣ Your current skill level
‣ Time and headspace for learning
‣ Options for outsourcing
- Social networking logistics
- Create Blog
- Create Website
- Ghost writing/blogging/tweeting
- Facebook fan page for business
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

18. Overall Strategy & Plan
➡Strategy for your business web presence
➡Strategy for the social web
‣ Social networking - connecting
‣ Social media - publishing platform
➡How will you handle the
day-to-day tasks involved?
‣ In-house now
‣ Get educated
‣ Outsource
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

19. Story
➡What's your story on the
Web?
➡What are the benefits of
working with you?
➡Find your emotional content
➡Make the connection
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

20. Implement & Leap!
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

21. Twitter

22. Do You Need a Business Account?
➡Can have more than 1 account
➡Promote your company brand
➡Separate personal from business
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

23. Twitter Lists
➡Curated lists of Twitter accounts
➡Easier to follow groups of people
➡Find new people to follow
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

24. Twitter Chats
➡Focused, real-time conversations
➡Connect with others around a
particular topic or idea
➡List of Twitter chats
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

25. Anatomy of a Tweet
(140 characters max)
referencing other user
shortened URL
(bit.ly.com)
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

26. Anatomy of a Tweet
(140 characters max)
original tweeters name
referencing other user
retweet
hashtag: third party software shortened URL
subject tag (bit.ly.com)
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

27. Facebook

28. Facebook Options
Personal Pages Fan Pages Groups
For Who? Individual Businesses, artists & Organizations,
celebrities associations, schools &
clubs
Relationship Must approve all friends Fans can be restricted by Open to all — closed
Control age
Add Apps Yes Yes No
Add Photos Yes Yes Yes
Add Video Yes Yes Yes
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

29. LinkedIn®

30. LinkedIn®
?? ? ?
Company Page Groups Answers
Company description Discussions Establish Expertise
Employee list Information sharing Support the community
Job board Make new connections
Make new connections
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

31. Don’t Forget Your Privacy
➡Review your privacy settings on all
social networks
➡Need help? Watch these free videos
on our blog:
‣ Get started! LinkedIn® Job Seekers and
Professionals Part 1
‣ Take Control of Your Twitter Privacy
‣ Facebook’s New Privacy Settings
‣ Warning! Your Facebook Fan Page List isn’t
Private
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

32. We’ll Get You Where You Need to Go
➡Work with a technologist and an educator
➡Move through information noise
➡Our knowledge base is theoretical and
experiential
➡We don’t babble, bore, or confuse
➡We act as advocates and guides
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com

33. Twitter for Business
Wednesday, February 10, 2010 from 4-5pm (ET)
Cost: $10
Facebook for Business
Wednesday, February 17, 2010 from 4-5pm (ET)
Cost: $10

34. Connect with Us
Become a fan
See what we’re tweeting
Watch our how-to videos
Visit our blog
2/3/2010 Take Your Social Networking to the Next Level www.ChaosToClarity.com