Disney is highly successful on social media through maintaining a clear brand identity and vision across all platforms. They were early adopters of major platforms like Facebook and YouTube, establishing pages and channels that now have hundreds of thousands to millions of followers. Disney strategically uses each platform to engage fans, promote events and properties, and augment their business for the future. Their universal adherence to Disney's vision across social media has helped make them a leader in the industry.

1. Presented By: Lorraine Dauphinee,
Tom Ringpa, Falon Matthews, Kendall
Winstanley and Charina Gardiner

2. Introduction
• Disney is ranked second overall in social media business
performance.
• They utilize a clear vision for their company.
• They maintain a clear brand identity across all platforms.
• Universal adherence to the Disney vision has made Disney the
social media giant it is today.

3. Company Background
• October 16, 1923
• Mickey Mouse was developed
• Won first Academy Award in 1932
for best cartoon
• Highest grossing film of its time in
1937 “Snow White and the Seven
Dwarfs”

4. Company Background
• War World II halted productions
• In 1950 Treasure Island and
Cinderella were made
• Began television series and the
Mickey Mouse Club
• 1955 first Theme Park
• Disney Channel, Touchstone
Pictures

5. Disney’s Social Media

7. Facebook
•August 2009 Disney’s Main Facebook Fan Page Begins
•Over 27 pages of selections
•8 Additional Headings
•Top Pages, Most Talked About, Top News
•Over 400,00 connections and likes links
http://www.facebook.com/Disney?sk=app_168179776575247

8. Facebook
Interaction and Engagement
http://www.facebook.com/FindingNemoNemo
#!/FindingNemoNemo/app_297049863727361

9. Facebook
Disney Hits a Milestone on Facebook
http://www.youtube.com/watch?v=bVQ4bskC6D8

10. YouTube

11. YouTube
• One of the many social media
tools that Disney implements.
• Most popular among young
adults.
• Children utilize today’s
technology via YouTube
• Disney is augmenting the
future of their business with
YouTube videos.

12. YouTube
• Disney maintains brand identity through the layout and content
of their YouTube channels.
• Disney is predominantly a visual media company.
http://www.youtube.com/user/disney

13. YouTube
• 1.5 Billion Videos Viewed
• Disney Style - 87,916
subscribers
• Disney Shows - 66,259
subscribers
• Walt Disney Music - 65,501
subscribers
• 70 network channels
• 11,760 network Videos
• 1,577,475,514 network video
views
• 1,700,084 network subscribers

14. YouTube
http://youtu.be/RJxwQlxy4AI

15. Twitter

16. Twitter
• A fundamental way for Disney to communicate with fans
• Disney Interactive manages five major accounts with more
than 3.5 million followers.
• @Disney has 1,484,064 followers and tweets regularly
• @WaltDisneyWorld has 467,610 followers

17. Twitter
• Disney has its own Twitter account for all of the parks.
• @DisneyParks has 298,468 followers
• Disney has a hashtag for every ride, such as #ItsASmallWord.
• Disney utilizes their Twitter for promotional events and stunts.
• When Lucas Films announced they were selling the rights to
Star Wars to Disney, the tag #DisneyStarWars took over
Twitter.

18. Conclusion
• Disney invests massive amounts of time and personnel into the
operating of their various social media sites.
• They strive to maintain a constant brand identity.
• Disney makes themselves unique with the branched out
approach they take to social media.
• Disney is proof that succeeding in social media isn’t magic –
it’s a well implemented business strategy that carries across all
platforms.