1. They have used
a mask on the
poster to create
a sense of
mystery as soon
as the viewer
sees it
They use lighting
on the mask
against a black
background
which
emphasises
features of the
creepy mask.
The title font
and colour
they have
used is very
blunt. This
makes it
standout
compared to
the black
background.
There is also a hashtag that
says “#survivethenight”
this creates a sense of fear
for the viewers to get
involved in encouraging
people to see the film.