This document provides information on how to analyze audiences and stakeholders. It discusses:
- Defining audiences and stakeholders.
- A 6 step process to identify and prioritize stakeholders including identifying who they are, their interests, prioritizing key stakeholders, understanding them, creating an action plan.
- Examples of how to understand stakeholders including their interests, motivations, desired information and communication channels, current opinions, influencers.
- An action plan template to identify key stakeholders, desired support, messages, and specific actions.
The presentation aims to help organizations effectively communicate by mapping their audiences and stakeholders. It outlines a process for identification, prioritization, understanding, and creating targeted action plans.
12. Visit the CharityComms website to view
slides from our past events, see what events
we have coming up and to check out what
else we do.
www.charitycomms.org.uk
Editor's Notes
NOTE TO PRESENTER – PLEASE ENSURE THIS SLIDE IS INCLUDED IN ALL PRESENTATIONS.