This document provides tips and strategies for digital communications for small charities. It recommends building an audience on social media platforms like Twitter and Facebook by sharing regular, quality content. It also suggests taking advantage of being agile and responsive as a small organization. The document highlights using young voices to share stories and advocates. It notes that communications successfully secured over £900k in funding for a new accommodation project through building support. Key tips include that it is okay to try different approaches, small can be impactful, and creating empathy over sympathy.

1. Fran Borg-Wheeler
© Registered Charity 277935

2. Digital Comms

3. Digital Comms

5. AND HOW?
Initiate community response by:
• Building your audience
• Sharing regular, quality content
• Scattergun approach – dabble in each
to test. TV, radio, social etc
• Recognition that although we’re small,
we can use it to our advantage – agile
and responsive
• Using young voices

6. AND HOW?
Resources are tight. Take a step back. See where you’re going and apply
resources accordingly. Put it into what works for us. Adapting tone of voice
for each platform.
Building a community:
• Twitter followers
• LinkedIn Connections
• Facebook likes
• Having something to say
• Stories
• Advocates
• Service users
• Supporters

7. YOUNG VOICES
“Youth Concern bring
out the best in you
and make you believe
you’re worth more
than you think”

8. THE DIFFERENCE COMMS HAS MADE
Successfully secured over £900k towards
our new accommodation project:
• Building purchased by a charity
• Refurbishment costs committed
• MP support
• Pro Bono PR

9. WHAT NEXT

10. MY TOP TIPS
1. OK to throw the rule book out the window
3. Small is beautiful
2. Create a case for feeling empathy not
sympathy…

11. 11 July 2018
London
#CCsmallcharity
Small charities
communications conference

12. Visit the CharityComms website to view
slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk