Matt Collins, managing director, Platypus Digital Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Doing digital better
Doing digital
better:
Making the most of
your time online

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82% report the effectiveness of
SEO is on the rise and 42% state
effectiveness is increasing
significantly

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17. Doing digital better
1. Pick a good keyword to focus on.
2. Research the competition.
3. Write the best content.
4. Put the keyword in your page title
5. Use the keyword in the URL and in the post.
6. Insert internal links.
7. The most-important SEO tip: Get external links.
SEO tips

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1. Write single issue emails
2. Make it informative
3. Occasionally make an ask
4. Use a call to action button
5. Make a template you use again and again
6. Give people a reason to sign up to your email list on your
website
Email tips

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The Bike Project

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“For search, before I set up the Grant, the organisation
didn't know it was a thing.
This is now the biggest source of traffic to the site and is
helping to grow our ecommerce income.
This has meant we can direct people to the site when they
actually want to buy a bike, rather than expecting our
supporters to buy them all the time.”
The Bike Project

25. Doing digital better
The Bike Project
“Being able to send relevant single issue emails will be a
gamechanger for the organisation.
We've just started our welcome journey, introducing the
organisation to supporters who sign up for a shop
discount code.
This is helping us to engage with potential supporters
who might otherwise only remain customers.”

26. Doing digital better
The Bike Project
£170,000
raised through their online shop
60% of that is search (30% organic, 30% paid)

27. Doing digital better
1. Create great web content and share it
2. Get more out of your email list
3. Apply for the Google Ad Grant
The magic three

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Stay in touch
matt@platypusdigital.com

33. Small Charities
Communications Conference
10 July 2019
London
#CCsmallcharity
Sponsored by

34. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk