Google analytics: a practical overview

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CharityComms

Seamus Morley, Find50-Marketing www.charitycomms.org.uk/events

Technology Business

Web Metrics Made Easy
Seminar
29 February 2012
#CCwebmetrics

www.charitycomms.org.uk

Getting more from
Google Analytics
Seamus Morley Find50 Marketing

www.find50-marketing.co.uk
Twitter: @find50

Advanced Segments
• Where do visitors come from ?
– Organic/SocialMedia/Grant PPC, Display Ads...
• Where did they go on the site ?
– Top Pages/Site Sections/Return Visits
• What did they complete?
– Downloads/SignUps/

beware site-wide averages

Goals Measuring Success
Ecommerce Site > £/£/£

Content Site > `more visits
staying longer`
> Time on Site/
> BRate/PagesVisit
> Market Share ?

Multi-Channel Funnels – who contributed ?

Intelligence Events

• `Unknown
unknowns`

• Custom
• Automatic

GA - Three key features

• Advanced Segments • Actionable data

• Goals • Measuring site success

• Intelligence Events • Find `unknown unknowns`

For more follow me on Twitter:@find50.

First 3 new followers will get a free web
site review/ consultation.

Presentation plus notes available at:
www.find50-marketing.co.uk

Comments/feedback welcome at:
seamus@find50-marketing.co.uk

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Google analytics: a practical overview

1. Web Metrics Made Easy Seminar 29 February 2012 #CCwebmetrics www.charitycomms.org.uk

2. Getting more from Google Analytics Seamus Morley Find50 Marketing www.find50-marketing.co.uk Twitter: @find50

3. Advanced Segments • Where do visitors come from ? – Organic/SocialMedia/Grant PPC, Display Ads... • Where did they go on the site ? – Top Pages/Site Sections/Return Visits • What did they complete? – Downloads/SignUps/ beware site-wide averages

5. Goals Measuring Success Ecommerce Site > £/£/£ Content Site > `more visits staying longer` > Time on Site/ > BRate/PagesVisit > Market Share ? Multi-Channel Funnels – who contributed ?

6. GA - GOALS Multi-Channel Funnels

7. Intelligence Events • `Unknown unknowns` • Custom • Automatic

9. GA - Three key features • Advanced Segments • Actionable data • Goals • Measuring site success • Intelligence Events • Find `unknown unknowns`

10. For more follow me on Twitter:@find50. First 3 new followers will get a free web site review/ consultation. Presentation plus notes available at: www.find50-marketing.co.uk Comments/feedback welcome at: seamus@find50-marketing.co.uk

Google analytics: a practical overview

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