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Let’s talk maths! How we built a media presence from scratch without any budget 

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Rachel Malic, Communications and marketing manager, National Numeracy

Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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Let’s talk maths! How we built a media presence from scratch without any budget 

  1. 1. Let’s talk maths! How we built a media presence from scratch without any budget Copyright © National Numeracy 2017. All rights reserved
  2. 2. How do numbers make you feel?
  3. 3. Starting from scratch No PR budget No case studies No media database or agency Not in London Team of 1.5
  4. 4. Literacy
  5. 5. Listen up! It’s free Ten minutes a day: Google alerts Bookmarks BBC Front Pages
  6. 6. Make being a small charity work in your favour
  7. 7. Something to say? Respond quickly: Hotline to spokesperson Contact details ready Catch the story on the way up! Be outspoken
  8. 8. Be outspoken Stand out from the “blob” Be memorable Show tenacity. Avoid cliché Know your subject inside out
  9. 9. Be open minded to work with any sized media outlet. Small stories can snowball Journalists move around It’s great to practise
  10. 10. Where are we now? • Award winning national Annual campaign • Occasional use of PR agency • Team of 4 • Real learner stories • (Still not based in London!) Helping a quarter of a million people to improve their numeracy skills.
  11. 11. But still learning…
  12. 12. Make being a small charity work in your favour: A recap Look for news opportunities React quickly Be outspoken Be an expert on your subject Be open minded Be the underdog
  13. 13. www.nationalnumeracy.org.uk Copyright © National Numeracy 2016. All rights reserved
  14. 14. Small Charities Communications Conference 10 July 2019 London #CCsmallcharity Sponsored by
  15. 15. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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