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Hello! Parkinson’s UK Uncovered © The Team 2010
© The Team 2010 Why have we re-branded? How did we develop our brand? What does  the end result look like? What are the results? How did we engage and involve people?
What is a brand? ,[object Object],[object Object],© The Team 2010
[object Object],© The Team 2010
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[object Object],© The Team 2010
Why have we  re-branded? © The Team 2010
[object Object],[object Object],[object Object],[object Object],© The Team 2010
[object Object],[object Object],[object Object],© The Team 2010
How did we develop our new brand? © The Team 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© The Team 2010
© The Team 2010
© The Team 2010
[object Object],[object Object],[object Object],[object Object],© The Team 2010
[object Object],© The Team 2010
[object Object],© The Team 2010
[object Object],© The Team 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© The Team 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© The Team 2010
[object Object],[object Object],[object Object],© The Team 2010
© The Team 2010
[object Object],© The Team 2010
© The Team 2010
© The Team 2010
[object Object],[object Object],© The Team 2010
How did we engage and involve people? © The Team 2010
Not the dreaded “B” word © The Team 2010
[object Object],[object Object],[object Object],© The Team 2010
[object Object],© The Team 2010 1/  Informative 2/  Supportive 3/  Friendly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],© The Team 2010 1/  Informative 2/  Supportive 3/  Friendly ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],© The Team 2010
[object Object],© The Team 2010
But in hindsight… © The Team 2010
What does the end result look like? © The Team 2010
 
[object Object],[object Object],[object Object],[object Object],© The Team 2010
[object Object],[object Object],[object Object],© The Team 2010
 
 
© The Team 2010
What are the results? © The Team 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© The Team 2010
© The Team 2010
© The Team 2010
© The Team 2010

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Parkinson's UK uncovered

Notes de l'éditeur

  1. Photography Our photos are positive, real and believable. We have three main styles. People holding placards is a great way for people to be part of our brand and get their messages across. Portraits and real life photography reflect the charity’s determination and supportive side. They also show that life can go on.
  2. Photography Our photos are positive, real and believable. We have three main styles. People holding placards is a great way for people to be part of our brand and get their messages across. Portraits and real life photography reflect the charity’s determination and supportive side. They also show that life can go on.