This document provides information about using home videos on social media to tell stories and raise awareness for an organization that provides powered wheelchairs for children. It discusses getting consent before posting content, allowing beneficiaries to control their story, tips for capturing clear footage, tools for basic video editing, and how video posts have increased engagement on social media compared to pictures alone. The goal is to give power to people's stories through visual storytelling and help more children through greater awareness and referrals.

1. Providing a platform for users to tell
their own stories through home video
Fiona Cromwell, Marketing and Communications Officer
@DesignabilityUK

3. Meet Wizzybug
A fun, powered wheelchair for
children under 5.
Wizzybug Loan Scheme
launched in 2011.
Helped over 700 children to
date.

5. A digital time capsule
Treasured family memories
Demonstrates impact on their
lives
More referrals = greater need
to support

6. Vs

7. Consent before content
Families complete a media consent form
at their handover
No need to chase completed consent
forms
We start the storytelling relationship and
journey early

8. Raw, real, unedited
No scripts, no storyboard
Control given to beneficiaries
Transferred to us via email,
WeTransfer or saved directly from
Facebook

9. A free for all (nearly)
There are no rules BUT in an
ideal world:
• Landscape, not portrait
• Clear footage
• Not too long, or easy to clip
• Original file transferred to us

10. The tools you will need
Windows Movie Maker is basic but does
the job - be prepared for it to crash!
iMovie is better if you have access to it
Can access Adobe Spark online if you
have an Adobe licence

11. Growth in post reach
2015 (pre-video posts) Vs 2016 (with video) May 2019 post reach
Pictures
Video
Pictures

12. Facebook Wizzy

13. The social media piggyback
https://twitter.com/DesignabilityUK/status/1106495442756489216

14. Wizzybug: The Golden Child?

15. #WizzyFriday

16. Any questions?
DesignabilityUK

17. Giving power to your stories
through visual storytelling
7 June 2019
South West networking group
Bristol
#CCSouthWest

18. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk