Jessica Noble, internal communications manager at RNLI Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. 23 January 2020
Riding the media storm: Jessica Noble,
internal comms manager, RNLI

2. • One comms team, one voice
• Think like a tabloid – you’ll be one step ahead
• Make sure you’re the most trusted source of information
• Arm your people
• Be bold
• Keep learning – be prepared to change your tactics
• Have a streamlined sign-off process (3 people max)
• Set a high standard and act as an example
• Look on the bright side
Top tips

3. Top tips 2
• You can’t talk your way out of something you’ve behaved
your way into
• Stick up for your principles
• Be prepared
• One comms response
• Keep it simple and robust
• Trust your team

4. 23 January 2020
Internal Comms Group: The vital role
of Internal Comms in issues and crisis

5. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk