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{ Having been a famous children’s book since it’s release in
1971, the Lorax has since lost readership due to emerging
technology and it’s adoption by younger generations.
}

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{ Children and young adults are the fastest adopters of
new technology. As our digital and physical worlds
continue to blur, these users will be at the forefront.
}

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{ The Lorax Campaign aims to participate with young children,
creating a way to teach environmentalism through a game that
improves their physical and digital communities.
}

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{ }
Through this social game, children collect digital Truffula seeds by either:
•Buying environmentally friendly brands (1 seed per partnered product)
•Volunteering in their community (5 seeds per community service act)
These digital seeds are redeemed through the game, where they can be “planted” in their shared digital
community though location specific mobile technology. Through the program, children can see where
the biggest digital Truffula forests are in their area and which zones need improvement.
As a Truffula forest grows larger in the digital space, the Lorax campaign will finance the improvement
and beautification of its corresponding physical location. As neighborhoods are cleaned up and
community service is logged through the program, the narrative of the Lorax is told in Dr. Seuss’ style.

6. { Tending to the environment is a lifelong commitment. If
}
children neglect their virtual Truffula forests, the Once-ler will
soon begin to chop it down. As the digital forests vanish, the
development of urban spaces into green spaces will also slow,
creating an incentive to keep playing the game.
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7. { } This game empowers children to begin to
create a world in which they want to live.
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